Brand tone of voice

BRIEF Create a new tone of voice for Gemini People, and write a set of guidelines that explains the new brand positioning to staff (as well as copywriters), gets them on board with it, and is something they can refer to when writing anything for the company, from social posts to emails. ANSWER Tone of voice guidelines that you actually want to read. Seeing as the staff were going to read them as much as a copywriter, these guidelines had to be simple, clear and above all, fun.

Develop and share your tone of voice guidelines to make sure your brand sounds consistent across multiple channels with our customizable template.

Do you have tone? 🫣 Your brand’s ‘tone of voice’ reflects it’s personality — it’s how your business communicates with the world. It’s how your business makes its customers and clients FEEL. ✨ To nail tone of voice, we suggest thinking about your brand’s core values as well as unique identity and even its quirky features. 😆 Are you cheeky and fun, or sleek and polished? Keep your tone consistent everywhere, from Instagram posts to customer emails. A clever and on point tone of voice makes…

Before you can determine your brand voice, it’s helpful to write down a list of words or phrases that defines your brand and what it represents. Use the scale above as an exercise to start to plot out your brand voice. Click to learn more. #branding #brandvoice

These are two terms that often get mixed up. A brand’s voice and tone are essential for building trust and connection with its audience. The voice ensures consistency, reflecting the brand’s values and personality across all touchpoints. The tone adapts to resonate with the emotions and context of each message. Together, they create a cohesive identity, foster meaningful relationships, and differentiate the business in a competitive market, ensuring the brand remains memorable and rela...

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Social Media Brand Voice

Some handy prompts to help you align your ChatGPT outputs with your desired brand voice.

Brand voice expert, Kaleena Stroud, shares what a brand voice is, how to create one, and how to adopt one as a freelance writer.