Counter culture coffee

It's pretty hard to stand out among the crowded coffee landscape these days, but Counter Culture Coffee just got our attention. The North Carolina-based third wave coffee roaster is debuting a fresh new packaging concept this week, along with newly named roasts to compliment the dramatically changed looks. Gone are the basic black and brown…

At Counter Culture Coffee we take pride in sourcing the finest, ethically sourced coffee from around the world and roast them to ensure a truly unique experience. Our goal is to bring a fresh, artisan approach to coffee roasting, offering a bean-to-cup experience that showcases the full potential of each coffee.

This space on Broome Street in Nolita was designed in close collaboration with Counter Culture Coffee. The company's focus on sustainability led to the use of recycled materials such as reclaimed factory flooring, wood bowling alley countertops, and vintage metal kitchen cabinets. Each...

Open your eyes to the colorful world that is Counter Culture, where a rainbow bursts through the black and white sky. These coffees use rich saturated colors to advertise how they are different from the rest. The concept is to stand out on the shelves and be just as invigorating in digital format, while still […]

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Use this handy, descriptive graphic—the Counter Culture Coffee Taster's Flavor Wheel—to identify the various flavor notes in your coffee-tasting adventures.

Explore Counter Culture Coffee's 18323 photos on Flickr!

Axonometric program diagram