Serif wordmark

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The brand identity for Kinship's new editorial platform, The Wildest, includes a logo that expresses both the 'wild' side of pet ownership and the trustworthy expert advice offered on the website. The bespoke wordmark is grounded in a strong typographic sensibility inspired by the old serif styles seen in newspapers, with an expressive, playful 'W' that becomes a memorable brand gesture in its own right. The logo sets the tone for The Wildest's identity: trustworthy yet subversive, honest yet li Serif Brand Identity, Logo Set, Brand Identity, The Old, Bespoke, Branding Design, Editorial, How To Become, How To Memorize Things

The brand identity for Kinship's new editorial platform, The Wildest, includes a logo that expresses both the 'wild' side of pet ownership and the trustworthy expert advice offered on the website. The bespoke wordmark is grounded in a strong typographic sensibility inspired by the old serif styles seen in newspapers, with an expressive, playful 'W' that becomes a memorable brand gesture in its own right. The logo sets the tone for The Wildest's identity: trustworthy yet subversive, honest…

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