Wella color fresh

Blonde, brunette, redhead, fashion shades — no matter the chosen hair color, with time and exposure to environmental stressors like water, heat and UV rays, shades tend to fade. As much as we would like clients to head into the salon for consistent appointments, schedules and timing can make it difficult. Instead of dealing with dull color, encourage clients to refresh and revitalize shades between salon appointments with Wella Professionals’ latest release — Wella Professionals Color Fresh…

Be bolder and braver with your hair with Color Fresh CREATE. From pastels to daring looks, brace yourself for the semi-permanent hair color.

Lilac is in—and now it's so much easier to maintain! Send your clients home with the Wella Color Fresh Mask in Lilac Frost for easy at-home color maintenance. This zero-zamage, deep conditioning mask will help to neutralize any brass in between salon appointments, OR your clients can use it to frost themselves at home! Now available at CosmoProf Beauty Stores.

Rose Blaze will create deep rose tones on medium blonde and pre-lightened hair. The lighter the hair the brighter the rose. Rose Blaze is part of the @wellahairuki Color Fresh Mask collection. Formulated for soft and bold transformations the masks are a bright, bold and fun way to attract new clients into your salon and get your existing clients excited for their next visit. #AskForWella #MakeChange #ColourRefreshed #ad

This season, make it a mocha.