Yvon chouinard

The outspoken and environmentally conscious co-founder of the outdoor-clothing brand talks about ancient socks, misbehaving with a knight and why carbon steel is better than stainless

The Long Read: The retail giants are not only competing to sell outdoor gear – they are rivals in the contest to sell the thrill of the wilderness to the urban masses

The octogenarian entrepreneur, who prefers gardening to meetings, says capitalism is destroying earth

At age 18 a curious Yvon Chouinard learned the art of fly fishing. This eventually led him to the centuries-old Japanese technique tenkara—or “simple” fly fishing. He's passed this knowledge on to ex…

Yvon Chouinard, the 83-year-old founder of sportswear and outdoor brand Patagonia, takes his lifelong love for the environment a step further by giving all his company’s shares, worth $3 billion, to the planet. Making the ultimate vow to preserve the planet, the trust, overseen by family member, ensures that Patagonia commits to running a socially responsible business. I can see other brands following in his footsteps with other similar measures to focus on sustainability in the future. Ava…

A riverside chat with the gear pioneer, founder of Patagonia, and author of the book Simply Fly Fishing.

He's climbed the mountains, made the money, surfed the waves, caught the fish, and seen the world. Now, at 60, he's looking for a challenge.

For Yvon Chouinard, the urge to transform climbing came quickly. Within one year of roping up for the first time, the teenaged Chouinard was designing and making new climbing gear, hammering out pitons on a 138-pound anvil in his parents’ backyard. “It’s just in my nature,” Chouinard says now, 55 years later. “I can’t help myself. Whenever I look at a fork or anything, I think, Jeez, that could be made a lot better. Every time I was climbing I was thinking about the tools: How could I make…

Yvon Chouinard has given away his company in his fight to save the planet.

North Face founder Douglas Tompkins, 72, died from severe hypothermia on Tuesday after his kayak capsized in General Carrerra Lake in southern Chile, officials said.