Andras Szeberenyi
I obtained my Ph.D. in 2020 at Szent István University.
Subject taught: Market research, Integrated Marketing Communication, Marketing Information System, Communication, Food Marketing, Communication & Media, Rural Policy, Rural Development.
My main research areas are: Marketing and Media, Online Communication, Search Engine Optimization (SEO), Renewable Energy, Environmental Awareness & Protection, Environmental Sustainability.
In addition to education, I spend my free time learning foreign languages as English, German and Italian, but I also aim to learn Spanish at a higher level.
As Academic activities, I can help in:
1) Preparation of reviews of professional publications (renewable energy, environmental protection and awareness, sustainability and development, marketing, communication & online communication);
2) Translation of professional journals, monographs;
3) Participation in related projects;
4) Giving presentations on the topics mentioned above.
Subject taught: Market research, Integrated Marketing Communication, Marketing Information System, Communication, Food Marketing, Communication & Media, Rural Policy, Rural Development.
My main research areas are: Marketing and Media, Online Communication, Search Engine Optimization (SEO), Renewable Energy, Environmental Awareness & Protection, Environmental Sustainability.
In addition to education, I spend my free time learning foreign languages as English, German and Italian, but I also aim to learn Spanish at a higher level.
As Academic activities, I can help in:
1) Preparation of reviews of professional publications (renewable energy, environmental protection and awareness, sustainability and development, marketing, communication & online communication);
2) Translation of professional journals, monographs;
3) Participation in related projects;
4) Giving presentations on the topics mentioned above.
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Papers by Andras Szeberenyi
is a less investigated area, although, among the global Sustainable Development Goals (SDGs), a prominent role is given to the complex
experience of health and its quality improvement. Regarding the V4 countries, many indicators of health need to be improved, while the quality
of online marketing and communication, as well as the social media activities of private healthcare providers, largely determines the intensity
and efficiency of using the service they provide. The focus of the online survey, with the involvement of almost 2,000 respondents, was to
assess whether the marketing activities of healthcare services and their activities on social media platforms meet the expectations of Hungarian
female consumers. Due to the results, social media platforms proved to be extremely critical, although older respondents trust advertisements
about marketing services less. In the selection of service providers, patients base their decisions to a decisive extent on the expressions of the
community of acquaintances, which assumes the management of a multi-level marketing, and communication tool park, and the emphatic and
controlled education of brand ambassadors.
According to the current situation the usage of the fossil energy is considered as a worldwide issue, for instance, while the amount of the mined (extracted) oil is decreasing, the amount of the new cars are increasing exponentially which also raising the environmental impact, strenghten the greenhouse- and the global warming effect, and these all include more and more inherent risks and unsolved problems. One of the most efficient solutions is to change the attitude of young people toward environmentally friendly lifestyle. The local governments have the other
decisive role which takes a huge part of the population’s education regarding the environmental awareness because they show the direction
by their own example, how they can do more to protect their environment. Near Mátra – which is the largest mountain in Hungary – can be found the micro-region of Gyöngyös, and it’s one of the main characteristics are the extremely clear air, dense forest and the presence of the rich fauna. Thanks to these peculiarities, the micro-region is an ideal place for this research. The aim of the research was to create a representative investigation by the help of all the governments in the micro-region of Gyöngyös which provide a comprehensive image about the level of use of renewable energy at the local governments, about their environmentally conscious attitude and their action plans how to enhance this approach by projects, tenders, social media or any other way.
The online space can be one of the most valuable keys among others which can help to spread this kind of behaviour even more (Begley,
2008). In this study, secondary school students’ awareness of environmental issues and the level of their active participation in these activities
have been identified in the online space answering the question of how the social media can help in the environmental awareness by the help of
smartphone applications. The study was carried out in Gyöngyös city by conducting a survey on students in high school and university. The
name of the high school is the Berze Nagy János Gimnázium where the total amount of 493 students were asked but only 465 questionnaires
were evaluated because 28 students were not present, or they filled it out in a wrong way. In the Eszterházy Károly University, the total amount of
147 students were asked. The results of the study showed a high level of environmental awareness among participating students. Students also
gain experiences in the field of environment from mass media and social media.
is a less investigated area, although, among the global Sustainable Development Goals (SDGs), a prominent role is given to the complex
experience of health and its quality improvement. Regarding the V4 countries, many indicators of health need to be improved, while the quality
of online marketing and communication, as well as the social media activities of private healthcare providers, largely determines the intensity
and efficiency of using the service they provide. The focus of the online survey, with the involvement of almost 2,000 respondents, was to
assess whether the marketing activities of healthcare services and their activities on social media platforms meet the expectations of Hungarian
female consumers. Due to the results, social media platforms proved to be extremely critical, although older respondents trust advertisements
about marketing services less. In the selection of service providers, patients base their decisions to a decisive extent on the expressions of the
community of acquaintances, which assumes the management of a multi-level marketing, and communication tool park, and the emphatic and
controlled education of brand ambassadors.
According to the current situation the usage of the fossil energy is considered as a worldwide issue, for instance, while the amount of the mined (extracted) oil is decreasing, the amount of the new cars are increasing exponentially which also raising the environmental impact, strenghten the greenhouse- and the global warming effect, and these all include more and more inherent risks and unsolved problems. One of the most efficient solutions is to change the attitude of young people toward environmentally friendly lifestyle. The local governments have the other
decisive role which takes a huge part of the population’s education regarding the environmental awareness because they show the direction
by their own example, how they can do more to protect their environment. Near Mátra – which is the largest mountain in Hungary – can be found the micro-region of Gyöngyös, and it’s one of the main characteristics are the extremely clear air, dense forest and the presence of the rich fauna. Thanks to these peculiarities, the micro-region is an ideal place for this research. The aim of the research was to create a representative investigation by the help of all the governments in the micro-region of Gyöngyös which provide a comprehensive image about the level of use of renewable energy at the local governments, about their environmentally conscious attitude and their action plans how to enhance this approach by projects, tenders, social media or any other way.
The online space can be one of the most valuable keys among others which can help to spread this kind of behaviour even more (Begley,
2008). In this study, secondary school students’ awareness of environmental issues and the level of their active participation in these activities
have been identified in the online space answering the question of how the social media can help in the environmental awareness by the help of
smartphone applications. The study was carried out in Gyöngyös city by conducting a survey on students in high school and university. The
name of the high school is the Berze Nagy János Gimnázium where the total amount of 493 students were asked but only 465 questionnaires
were evaluated because 28 students were not present, or they filled it out in a wrong way. In the Eszterházy Károly University, the total amount of
147 students were asked. The results of the study showed a high level of environmental awareness among participating students. Students also
gain experiences in the field of environment from mass media and social media.