Amy smilovic style

In a digital world laden with influencers and links, it’s harder to find — and stay true — to your personal style. Acclaimed Tibi founder Amy Smilovic has not only written the book to guide us but created her own vernacular to help build a wardrobe that reflects our authentic selves.

After 22 years in business, Amy Smilovic tells Christene Barberich about her not-so-secret theories on running a successful, truly modern fashion company

All the deets here. Including my size.

I hate the word Happy.

Amy Smilovic on Instagram: "The good hack. It’s here. And remember, when I talk about style it’s around principles. How to create some interesting shapes. Some good tones of color. Depth. It’s not about minimizing. Or maximizing. And so here is a good hack. U will like it. Or not."

Amy Smilovic on Instagram: "Packing. 3 days 3 people one bag. We are not magicians. We’re just good at what we do. Packing that is. Different vibes with a few pieces. It’s a good watch. Ok?"

Amy Smilovic on Instagram: "Sped up here; but I’ll have the full vide in feed. Working with the tuxedo blazer, creating different looks for different moments in time, depending on the invite."

By showcasing Tibi’s versatility, delivered with the effortless chill she exudes, Amy Smilovic is her own best advertisement, extending the Tibi brand to include a space for a community of like-minded, no-nonsense style enthusiasts.

Amy Smilovic on Instagram: “watch me stand like a crane so I can show u how to manipulate your pants with everyday stuff that’s in your bathroom drawers. ok?”