Caregiver archetype moodboard

Kaye Putnam branding. Caregiver archetype. Love the bouquet color scheme. Perfect for me.

The Caregiver brand archetype derives meaning and purpose from helping others. Caregivers are empathetic and compassionate. They typically embody an altruistic nature and harness parental tendencies. You can probably think of someone that has strong caregiver traits. Maybe it's a nurse in your fami

The 12 brand archetypes are based on Carl Jung's personality archetypes. This brand stylescape takes its inspiration from the Caregiver Archetype. The Caregiver is focused on helping and serving others. They look after animals and people until they are strong enough to care for themselves. Unicef, Johnson & Johnson, and TOMS are often cited as brands which embody the Caregiver Archetype.

The caregivers are big on service and value assurance, even if it means sacrificing their own interests, which is best to be avoided! Actually, many business owners I created the branding for strive to be the best example of the caregiver archetype, incorporating loyalty, friendliness and assurance into their service. #branding #brandarchetype #smallbusinessbranding

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Caregiver brands are devoted to supporting and advocating for others. They are friendly, generous and radiate a conscious optimism in the world. Customers gravitate to Caregiver brands because they make them feel seen, heard and supported. They are reassured by their calm and nourishing presence.

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Get Instagram (& Pinterest) Inspiration from Caregiver Archetype brands. Attract your ideal clients online with Kaye Putnam, Brand Strategist (available for freelance projects). Learn about brand archetypes, brand strategy, brand identity, online marketing, and more.

Breathe Easy Homes is a new home air care company that caters to the residential market on Oahu, Hawaii. The brand is a Caregiver Archetype brand with a focus on families, keeping loved ones safe, and making your home your sanctuary. This new brand design was a lot of fun to design! Branding identity, brand strategy, logo design, green, yellow brand.

The Explorer is bold yet encouraging, authentic and real, and a big proponent of feeling free. The following color palettes show these different sides of the Explorer while catering to the desires of The Explorer audience. Which characteristics of this brand archetype do you identify with the most: