Conceptual ads

2011 - 2012 DePaul University Brand Campaign

2. Image – There is only one image in this advertisement and it portrays Tabasco sauce as a fire extinguisher as well with the words 'Beware the Heat'. Thus, it is trying to imply that Tabasco sauce can be really spicy and hot that only a fire extinguisher can put the heat out.

A print campaign for Faber-Castell.

Creative Advertising Campaign

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Social Awareness Program: A Dangerous Obsession • Ads of the World™ | Part of The Clio Network

Overview of continuing partnership with Samsonite creating great conceptual ads

Brief: Create a Mother’s Day campaign that celebrates mothers and motherhood in a way that resonates with the African audience. The Idea: “Secret Weapon” Traditionally, African mothers play a key disciplinarian role in the family. It’s a role that they sometimes played with firm hands and, where stern looks and raised voices fail to deliver results, it wasn’t uncommon for harder measures to be employed. We decided to whip up nostalgic emotions and trigger conversations around this role –…