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Helmut Lang and his influence on fashion and current day culture.

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mar on Twitter: "Helmut Lang ads - he was the first designer to use public spaces and mass marketing for his own benefit… " Gfx Design, Juergen Teller, Robert Mapplethorpe, Editorial Shoot, Fashion Marketing, Fashion Advertising, Advertising Campaign, Ad Campaign, Helmut Lang

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mar on Twitter

“Helmut Lang ads - he was the first designer to use public spaces and mass marketing for his own benefit”

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midnight-charm: Helmut Lang Spring / Summer 2004 photographed by Juergen Teller Helmut Lang Campaign, Helmut Lang 90s, Helmut Lang Archive, Juergen Teller, Anti Fashion, Campaign Fashion, Fashion Campaigns, Foto Vintage, New Paris

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Helmut Lang Spring / Summer 2004 photographed by Juergen Teller

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Helmut Lang Fall Winter 2019.20 photographed by Julien Martinez Leclerc Helmut Lang Campaign, Fashion Portfolio, Editorial Layout, Creative Direction, Ad Campaign, Helmut Lang, New Artists, Design Reference, Graphic Design Posters

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Helmut Lang Fall Winter 2019.20 photographed by Julien Martinez Leclerc

Discover Helmut Lang's Fall Winter 2019.20 campaign captured by Julien Martinez Leclerc, with creative direction from Mark Howard Thomas.

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" Gang Lang " shot by Anthony Ward for Vogue Paris February 2003 | Hair Recine | Make-up Aaron de Mey | I Want To Be A Roitfeld. Helmut Lang 90s, Ying Gao, Helmut Lang Archive, Piskel Art, Anti Fashion, Carine Roitfeld, Archive Fashion, Fashion Photography Inspiration, I Want To Be

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Vogue Paris February 2003: Gang Lang - Journal - I Want To Be A Roitfeld

Imagine skimming the pages of the February 2003 issue of Vogue Paris and spying Vladimir Restoi...

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smell good everywhere Helmut Lang Campaign, Helmut Lang 90s, Inez Van Lamsweerde, Helmut Lang Archive, Viviane Sassen, Ellen Von Unwerth, Helmut Newton, Annie Leibovitz, Mario Testino

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Helmut Lang’s subversive campaigns

Helmut Lang has anticipated trends not only with his work as a designer but above all with advertising campaigns related to his brand.

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Helmut Lang est. 1986 eau de parfum ad campaign. Artwork by Henny Holzer, art direction by Marc Atlan, 2000 Funny Commercial Ads, Jenny Holzer, I Wait For You, Funny Commercials, Perfume Ad, Commercial Ads, Love Quotes Funny, I Watch, Funny Love

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Helmut Lang est. 1986 eau de parfum ad campaign 1/7

Helmut Lang est. 1986 eau de parfum ad campaign. Artwork by Henny Holzer, art direction by Marc Atlan, 2000

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Helmut Lang SS15 (Helmut Lang)

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And it doesn't have anything to do with minimalism

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