How to build brand identity

Does your brand have a positive or negative effect on your business? Learn more about brand equity by reading this post!

Looking for the secret to creating a brand identity that truly stands out? In this post, you'll learn how successful brands are able to create a powerful brand identity that makes their businesses stand out from their competitors. Its what distinguishes your brand in a crowded market. So if your goal is to create a strong & unique brand identity or you're building a brand from scratch, then this post will give you the single most important step to creating a brand identity that stands out.

Let’s get the facts straight, branding activities, such as designing your logo, building your website, or writing a mission statement, are not what creates your brand. Confused? This is because the brand itself lives inside the mind of the customers, so your business does not actually "create" the brand, but you can make efforts to influence the customer's perception of the brand.

These myths may be holding you back from designing a human-centered brand that creates a lasting impact.

Creating a brand for your e-commerce business can feel totally overwhelming and paralyzing. Fortunately, the best way to get started is with a mood board, which can be super easy to put together. Here’s our simple step-by-step process for gathering inspiration and creating a mood board to set the tone for your brand.

Developing your own brand archetype is the basis for your brand identity. Here’s how to use them to develop your brand and build brand loyalty.

Because your business is up to you. You are in charge. Yes, brand strategy helps align you to your business, understand your goals, intuitively understand your audience and help you market your business effectively. Yes, a new identity works to attract that audience, makes you stand out from your competition and put your business on the map in a visual world. Here's how our signature process, The Brand Blueprint, helps your business, giving you a clear roadmap forward.

This article dives into the breadth of graphic design’s impact on society and how it changes our world through visual communication and business. - 2025