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Hugo boss shop

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Summer Window Display Ideas, Summer Window Displays, Window Displays Ideas, Nautical Window, Boutique Window Displays, Summer Window Display, Siam Paragon, Summer Store, Window Display Retail
Summer Window Display Ideas
Summer Window Displays
Window Displays Ideas
Nautical Window
Boutique Window Displays
Summer Window Display
Siam Paragon
Summer Store
Window Display Retail

Boss Hugo Boss: Swimming pool

I was so surprised to see the Boss Hugo Boss boutique's window display at Siam Paragon, Bangkok. This formal clothing brand used to have a very serious looking concept and properties but this one is more relaxed. The most obvious idea I could catch was a swimming pool. There are giant light box of a blue water pool with some tires float in some corners. The main window display space is occupied by a group of (female) mannequins that stand or pose in a pool side. Although the concept might…

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