Soft touch packaging

Agency: Joost IdentitiesBrand Strategy: Joost la Housse/ Joost Identities & In The branding/ Stephanie MulderCreative Direction/Design: Joost la Housse/ Joost IdentitiesCopy: Emendo EditingLoca…

We developed the brand identity for Soft Services. Soft Services creates focused skincare products for body skin’s specific problems. Soft Services branding and packaging design.

It’s not a secret that marketing specialists use all sorts of tricks and techniques to entice us to make a purchase, mostly by appealing to our senses (and I wrote about this here, here and here). One of the standard tactics is grabbing our attention with colourful and attractive packages, because it’s a pleasure for our eyes to look at them. Do you want to attract customers to your product? Surprise them! And what’s even better: make them delighted!

Purito SEOUL's upgraded Daily Soft Touch Sunscreen is a breathable broad-spectrum mini SPF, designed with a semi-matte finish to deliver the perfect balance of sebum control and moisture for oily-combination skin types.The formula has a light, milky texture with a soft powder finish (not too matte and not too dewy). To boost moisture and promote a healthier skin barrier, this formula is also infused with a nourishing 5-ceramide complex, panthenol and soothing centella to calm irritation from…

Ekta is a luxury tea brand with a great selection of flavors. the packaging has been designed inspired by positive vibes and harmony. therefore, soothing color combinations were used for this project. The name given to the brand comes from the Indian name EKTA (Hindi) – meaning unity and harmony. The packaging project is very minimalistic in order to bring harmony and relax while tasting a selection of Ekta Tea.

Nuddy soaps are making soap cool again. Soap is a seriously wonderful thing and now is the time to fall in love with a soap bar and Nuddy!

Marilyn & Sons created a personalised premium shoe box for Australia & New Zealand’s top athletes to celebrate the local launch of NikeID. We created 21 bespoke boxes – each individualised to its recipient. Each box was housed in a white, protective sleeve, while the box itself was coated with soft-touch Mano. A suite of […]

Editor's NoteWith green Jeju soybeans, peaand lentil extracts, weprovide highnutrition and high moisture toreplenish bean vitality to the tipsof your hands. 3unscented & scented selections thatyoucan freely choose according to your taste. - Vegan bean hand cream- 3 unscented and scented selections- Iconicbean cap and gingham checkered design- Skinirritation test completed *Consult a specialist if you havesymptoms such as red spots, swelling or itching after use.*Keep

Transatlantika designed the soft, delicate packaging system for Covey skincare. The retail packaging highlights the brand’s high-quality products through an elegant, cultivated aesthetic. The soft hues, loose kerning, and cloud imagery lead to an admiringly calming brand association through packaging alone. Covey skincare hired Transatlantika Brand Design to create retail packaging for their existing products. […]