Brand identity questions

Graphic Design,Branding,Logo Design,Adobe XD,Adobe Illustrator,Adobe Photoshop,Artboard Studio

Your brand identity is the first impression you give, brand personality is the feeling you offer, and brand voice is the tone and character that comes through your words. Does your brand have a deliberate and established style, personality & tone? #brandmood #brandidentitydesign

The different between Brand Identity and Visual Identity ✨ Brand identity and visual identity are closely related but distinct concepts in the world of branding. A strong brand can't exist without one or the other. Brand identity is how your business wants to be perceived by your audience and the way your brand differentiates itself from competitors. It is the foundation for building customer loyalty, trust, and recognition. It includes the visual, auditory, and emotional components that…

There are countless blog posts that detail what you, as a client, should ask your brand designer (or potential designer). That is the post I sat down to write, actually. Then I realized: Don’t you, client, want a designer that knows enough about what they are doing, that t

You’ve just landed a dreamy new branding client and you can’t wait for the fun to begin! But before diving into designing, you’ll need to develop a thorough understanding of your client’s needs. When you have solid answers to these questions, you’ll be well on your way to creating a brand that perfectly reflects your client and their business!

Let’s get the facts straight, branding activities, such as designing your logo, building your website, or writing a mission statement, are not what creates your brand. Confused? This is because the brand itself lives inside the mind of the customers, so your business does not actually "create&q

This article dives into the breadth of graphic design’s impact on society and how it changes our world through visual communication and business. - 2024

“Why do you do what you do?”– this is probably one of the hardest and most confusing questions I ask my clients…. And I love it! *evil laugh* You see, all business foundations are built on three levels: (1) WHAT you do, (2) HOW you do it, and (3) WHY you do it. And the […]

Learn about the twelve brand archetypes and how they can help you create a strong and resonant brand identity. From the Caregiver to the Sage, discover which brand archetype best aligns with your values and goals.