Marshall mcluhan

“A man's reach must exceed his grasp or what's a metaphor?” - Marshall McLuhan

In 1968 Marshall McLuhan—who had generated controversy with his generation-defining books The Gutenberg Galaxy, The Mechanical Bride: Folklore of Industrial Man, The Medium is the Massage, Understanding Media, etc., on the impact media has on social relations and the roles of typography on mankind’s present and future—was interviewed by Playboy magazine. I was reading it (here) and realized (once again) that despite references to the past, he predicted much of what has scuttl

Marshall McLuhan

In 1961, the name of Marshall McLuhan was unknown to everyone but his English students at the University of Toronto – and a coterie of academic admirers who followed his abstruse articles in small-circulation quarterlies. But then came two remarkable books – The Gutenberg Galaxy (1962) and Understanding Media (1964) – and the graying professor from Canada's western hinterlands soon found himself characterized by the San Francisco Chronicle as "the hottest academic property around." He has…

Marshall McLuhan explaining how the “one-liner” is symptomatic of the shortened attention-span of children. It’s all to do with television, which McLuhan claims, has a negative effect on the nervous system.

1974 © Yousuf Karsh

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Learn how a medium is defined as it pertains to the communication process and how media have changed, and discern whether the medium is the message.

From the Medium is the Massage by Marshall McLuhan