Laurence leenaert

Nestled inside Sidi Ghanem, an industrial neighbourhood in the outskirts of Marrakesh, lies the showroom and store of one of the coolest brands we’ve come across in many years. Created by Belgian designer and multi-artist Laurence Leenaert, @lrnce is a visual oasis within the great Marrakesh. Inspired by the cults and rituals of African tribes, Laurence puts her personal touch on classic Moroccan objects.

The Belgian transplant Laurence Leenaert makes her home just like she makes her crafts: by instinct.

Laurence Leenaert studied Fashion Design at the Royal Academy of Fine Arts in Ghent, Belgium. After completing an internship with Bless in Berlin, she launched her own design studio, LRNCE. Her designs quickly became sought after in high-end outlets such as The Conran Shop and the Picasso Museum. Moving to...

The adage ‘good things take time’ could not be a more apt way to summarise the creation of @rosemarymarrakech. A project that’s taken years to conceive and curate, the boutique stay is a masterstroke of contextual design and an ode to local handcraft. While in hindsight, the design of a riad makes sense as a natural evolution for an interior and fashion brand, it came about partly by chance for Laurence Leenaert and her husband Ayoub Boualam, who had never pointedly set out to become…

In Marrakech, the founders of LRNCE have created a rosemary–scented haven in the ancient medina, where old and new worlds meet

www.lrnce.com

It’s not easy to achieve a look that feels so considered and complete without being overdone. But Rosemary, a new place to stay in Marrakech, has pulled it off. The five-room boutique hotel, which opened recently, is scrupulously designed by LRNCE, the Marrakesh-based lifestyle brand founded by Belgium-born Laurence Leenaert.