1970s swimwear bikinis

Crocheted Swim Suit #2

vintage sears junior bazaar swimsuits | Buy the top that fits Suit-Your-Size Sears Junior Bazaar swimsuit ad ...

Well, it's not quite summer, but heck I COULDN'T WAIT. Let's do us some Sizzlin' Sears Swimsuits - 70s catalog style! (Do I hear any complaints? Nah, didn't think so.) Let's face it. I'm not going to do a swimwear post without one incredibly, smoking hot pic of Kathy. So let's get this out of the way up front! Kathy in a crochet-knit swimsuit from a Sears catalog circa 1974. I believe that this may be the apogee of 70s catalog greatness! (1) A bit of a closeup of the inset pic from above…

'70s swimwear

70's swimwear

Flashback to the 1960s and 1970s, where the modest swimsuit of the 1950s went out and in came the cute two piece bikini and flashy one piece bathing suit. 60s swimsuits with contrasting Mod colorblocks were one fad and jewel tone bathing suits were another. Pink, green, orange, black were common. Gingham checks, stripes, and

vintage 70s Butterick 5787 swimsuit with top variations, size 8 bust 31.5

Cover of McCall's Magazine, July 1968. Bathing suit by Pucci.

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From heavy woollen knits to streamlined costumes made for speed - how swimwear has changed over a century.