Brand personality

Download your free customizable Brand Personality Matrix, an essential brand strategy tool that promotes discussion between designers & their clients.

What is brand personality? How can it help your business? Which frameworks can help you craft one? Let’s find out here …

Brand archetypes are a powerful tool that brand strategists, graphic designers, brand designers, and marketers use to create messaging and marketing that connects with audiences, customers, and clients. Using marketing archetypes or personality archetypes gives online business owners and entrepreneu

Do you have tone? 🫣 Your brand’s ‘tone of voice’ reflects it’s personality — it’s how your business communicates with the world. It’s how your business makes its customers and clients FEEL. ✨ To nail tone of voice, we suggest thinking about your brand’s core values as well as unique identity and even its quirky features. 😆 Are you cheeky and fun, or sleek and polished? Keep your tone consistent everywhere, from Instagram posts to customer emails. A clever and on point tone of voice makes…

Defining brand can be confusing and overwhelming. We use this brand formula (clarity + personality + connection) to take the mystery out of what is a brand.

FREE printable Starting a Business Checklist, Brand Strategy Tips for Small Business,

Unlock your brand's archetype potential. When correctly identified, brand archetypes reflect a brand's personalities and better align personality types with specific customer personas. Innocent: pure and optimistic, seeking simple, uncomplicated happiness. Sage: wise and knowledgeable, offering guidance and insight. Explorer: adventurous and curious, driven by the desire for discovery. Outlaw: rebellious and bold, challenging norms and conventions. Magician: visionary and transformativ...

These are two terms that often get mixed up. A brand’s voice and tone are essential for building trust and connection with its audience. The voice ensures consistency, reflecting the brand’s values and personality across all touchpoints. The tone adapts to resonate with the emotions and context of each message. Together, they create a cohesive identity, foster meaningful relationships, and differentiate the business in a competitive market, ensuring the brand remains memorable and rela...

Before you jump into the visual identity design portion of your branding, take some time to develop a comprehensive brand strategy. What is your brand vision? Who do you serve? What pain points do they have? What value are you offering to them that your competition does not?

6 key elements of a brand identity ✨ - Brand story - Brand personality - Brand name - Services or products - Verbal identity - Visual identity Each of these elements should work together to create a cohesive and recognizable brand identity that effectively communicates your brand’s values and connects with your audience. If you're establishing a new business or if you're ready to level up your business, head to our bio to fill out the inquiry form ✨ . . . #branding #whybranding #modernbra...