Designer store aesthetic

luxury brands are now paying more attention to social media in order to deal with the way consumers view a brand. the online sales are 3 times higher than other forms of purchasing a luxury item and as the consumer evolves so have the brands increasing social media activity. one of the biggest changes in consumer behaviour is the attitude of if i want it now i will buy at now

The new two-story Balmain flagship store in Paris is 630-square-meters located on one of Paris’ most famous luxury shopping streets and a place of historic significance for the brand.

Home to luxury Brazilian swimwear brand Haight and located inside the city’s Leblon mall, the store rejects the clean lines that usually characterise retail spaces in favour of a more ancient minimalist aesthetic. Photography: Maíra Acayaba #design #inspiration #interiors #architecture