Moma branding

I was given the task of designing a poster outlining the exhibition dates for the Museum of Modern Art (MoMA). I chose to use typography as the graphic elements of the poster series.

In the Autumn of 2019, New York’s Museum of Modern Art, or MoMA for short, expanded its 53rd Street location with a new 40,000 sqft gallery space. It will showcase more of its unparalleled collection and also put a new emphasis on performance pieces.

In 2018 we were invited by Rob Giampietro at MoMA to design a temporary identity for MoMA while the museum underwent a major expansion that would make the iconic institution thirty percent larger. The result of that project was a colorful interpretation of MoMA’s façade, which

Visual identity for MoMA Design Store’s fall campaign, and multiple application designs including digital and the physical space such as the store windows and walls. MoMA Design Store is a department store run by the Museum of Modern Art in New York City that carries variety of products ranging from stationery, kitchen products, apparel, furniture […]

Cargo

Print work supporting a refreshed brand system developed between MoMA Design Studio and Order for the Museum’s fall 2019 reopening.

BIMANI Store in Valencia by CuldeSac

Supporting and reinvigorating a New York institution.

Art Direction, Graphic Design, Adobe InDesign, Adobe Photoshop

Order designs a modular, adaptable and scalable identity system for New York's MoMA — The Brand Identity - created on 2020-04-14 13:53:35

old logo

MoMA Logo #museum #modernart #culture

When you see the identity of MoMA Members, the first thing you’ll probably notice is a linear path – it’s everywhere, and cuts and threads through everything. The line or the path was born out of the deep research that Boston-based studio Regrets Only undertook when designing the identity for the celebrated museum’s membership programme. “During our research, we came across an experiment MoMA conducted over a decade ago called “I went to MoMA and…” It was a simple yet powerful prompt…

THEBRANDINGCOLLECTIVE® on Instagram: “Brand Identity Design & Supporting Brand Collaterals For «MOMA» — We’re focused on branding and brand identity. Follow…”

Brand identity system for the Museum of Modern Art in New York, one of the world's largest art institutions.

🌀🌀🌀 on Instagram: "LT @ MoMA 😱!! Could not be more excited to post a little sneak peak 👁️👁️ at our most recent work for @themuseumofmodernart — branding MoMA’s first ever Family Festival. A 5-day museum take-over, “Another World” will include art and activities exploring creativity 🎨 and the natural world 🐛 with our favorite artists @tinanded headlining. LT was commissioned to create the identity and own an extensive campaign roll-out, including OOH, digital, print, signage, café…

In 2005, Zurab Tsereteli started restoration of the building with the intent of opening his museum.

NY. Brand & typography. Started with album covers. Pentagram = multi-discilinary partner based studio in NY, LDN, Austin, BLN