Sub brands logo

Group of related logos for UKRI sub brands

The British Interactive Media Association (BIMA) have been representing the interests of UK digital since 1985. With hundreds of organisations and individual members from all sectors of the market, the organisation works to enhance the lives and prospects of everyone working in U

A new brand identity system developed by Underline Studio for Actionable. Through close relationships and meaningful conversations, Actionable is an

Branding

Brand architecture is the relationship between brands within an organization and how they interact with one another. It’s a road map for brand identity, development and design, and increases flexibility for product or service expansion in the future.

If you’re in marketing, you may have heard the terms sub-branding and brand extension. But what’s the difference? Well, there’s a big difference. Let’s break it down. What is sub-branding? Sub-branding is when a main brand creates a subsidiary or ... Read more

Up Global is a non-profit based in Seattle, Washington offering resources and support to entrepreneurs at all levels. The company was formed after a merger between Startup Weekend and Startup America, President Obama’s initiative to accelerate entrepreneu…

Business owners have clearly heard of such terms as “subbranding” and “brand extension. Let’s understand what the similarities and differences... The post What is subbranding and how to use it appeared first on Design, branding and business – The Official Turbologo blog.