The innocent archetype

From howtofascinate.com

Does your product make lives simpler? Does your product protect? Does it cator to the desire to make a better world? Then you might benefit from using the Innocent Archetype when branding your business.

The characteristics of this brand archetype that are the most importatnt in regards to choosing a font are simplicity and authenticity. There are so many fonts out there to choose from, but focusing on those characteristics while picking one will help you use your brand archetype to your advantage

Jamie Thomson Designer: The Innocent brand archetype, also known as the dreamer, idealist, muse, traditionalist, or Pollyanna dreams of a better, happier

How are you resonating with your audience through personality? If your audience desires happiness or your brand's offering has an element of love, peace, and happiness for all, the innocent archetype may offer a solid foundation for your personality. Highlight doing the right things and being optimistic. Do you use archetypes in your brand personality development?

Charts about space, sci-fi and other geeky things

Discover your brand archetype today by taking my free brand quiz.