Building a brand aesthetic

✨ Elevate Your Brand with a Clear and Consistent Aesthetic! 🎨 🌈 Your brand's visual identity is more than just a logo; it's the essence of your business! A cohesive aesthetic not only grabs attention but also builds trust and recognition. Here’s how to establish a standout brand aesthetic: 1️⃣ Define your Brand Personality: Are you fun, sophisticated, or adventurous? Let this guide your visuals! 2️⃣ Create a Color Palette: Choose 3-5 colors that resonate with your brand identity for a h...

I see so much fluffy BS over what a brand is 〰️ “It’s a feeling” “It’s your essence” “It’s the soul of your business” Plain and simple - your brand is the reason people want to buy from your business. So your brand strategy is the plan you devise to GET people to want to buy from your business. To build a successful business you must build a successful brand. That starts with a psychology-backed, conversion-focused brand strategy that turns your onlookers into your HELL YES customers and...

I’m Lara Schmosiman, agency owner, marketing coach, and international speaker, helping individuals and brands to amplify their business.