Pictorial logo

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Pictorial marks are the opposite of wordmarks. They are symbols without words. Most easily-recognized pictorial logos started out in a “lockup” with a wordmark company name. Over time, through repeated exposure, the symbol itself became associated with the brand. The symbol can now be used on its own, separated from the company name. Pictorial Mark Logo, Pictorial Logos, Types Of Logos, Saas Product, Expert Logo, Online Web Design, Product Stand, Logo Design Tutorial, Trademark Logo

Pictorial marks are the opposite of wordmarks. They are symbols without words. Most easily-recognized pictorial logos started out in a “lockup” with a wordmark company name. Over time, through repeated exposure, the symbol itself became associated with the brand. The symbol can now be used on its own, separated from the company name.

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