1920s makeup ads

1920s Maybelline ad - I had no idea that the flappers had mascara!! Those that know me know I don't want to be caught dead without mascara - what a relief to know if I had been born during the flapper era, I could still have had my eye makeup!

A blog that expands The Maybelline Story and the Spirited Family Dynasty Behind It with vintage Maybelline Ads, family photos and stories.

1920 Rigaud rouge advertisement in Lie de Vin (dark), Vermillion Poppy, Egyptian Poppy, Persian Blush, Rosebud, Indian Blush, Vermeil, Lie de Vin (medium), light Rouge, Intense Brunette and Deep Brunette shades. The line was named after the opera singer Mary Garden.

These 1920's lovelies have been lingering on my hard drive for a few months now. It's high time I release them from that limbo! Wish I knew the illustrators' names ... if you do, please leave a note in the comments. Enjoy.

Mascara Advertisement

Why did Tom Lyle choose Phyllis Haver as a Maybelline Model? Phyllis Haver was one of the magic names during the Silent Film era and an original Mack Sennett bathing beauty. The Sennett Bathing Beauties were pin-up girls for the doughboys during the First World War...... Phyllis Haver, starred in a series of top films and was known as the Nation's blond-darling during the teens and twenties of the twentieth century. "Her hair is a curly mass of golden corn silk. Her eyes are cerulean blue…

Makeup in the 1930s took a clear departure from what was the norm in the 1920s. Femininity was pushed to the forefront, and it became more emphasized. Find out the 1930s beauty and makeup styles in this article.