Museum graphic design

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Korea Logo, Gallery Branding, Museum Identity, Museum Branding, Museum Logo, Contemporary Art Design, National Art Museum, Art Galleries Design, 달력 디자인

The corporate identity for South Korea's National Museum of Modern and Contemporary Art aims to simplify communication. To achieve this, the full name was abbreviated with the majuscules “MMCA”. A wide colour spectrum in combination with an adaptable image language allows it to 'emotionally' appeal to the target group. In visual aspects, the logo tries

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