Real beauty campaign

While many companies aimed towards females use models who don't represent the majority of women - whether that be in size, ethnicity, age, etc. - Dove's "Real Beauty" campaign uses real women (never models) to show that beauty comes in many forms. I personally like this because it's refreshing and sets Dove apart as a company.

Dove. Vogue, 2005. This ad fulfills the self- esteem concept. It is made to make the person viewing the ad feel better about themselves by showing them that everyone is beautiful in their own way.

Dove launched the 'Real Beauty Campaign' in 2004, an evolving marketing campaign aimed at boosting self-confidence among women and children.

Lucy Alcorn is a Sydney-based beauty photographer, creating campaign + still-life imagery to elevate your cosmetics, skincare or haircare brand. Glowing Skin + Pretty Things ✨

By Emily Rogers, Media Analytics Executive Dove real beauty campaign, personal care campaigns, successful campaigns, Dove Sketches, Dove beauty campaign goal

To celebrate the 20th anniversary of Real Beauty, Dove aimed to inspire women to feel more positive about their appearance and to broaden the definition of beauty in our society. We decided to create a campaign to transform the fear of wrinkles into a reminder of joy.

As part of a new Positive Beauty vision and strategy, Unilever has announced that it will eliminate the word ‘normal’ from all beauty and personal care brands’ packaging and advertising.

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Dove has launched a model search across Canada. Dove believes beauty comes in all shapes, sizes and ages and is now casting 50 women for their new ad campaign. They are holding auditions for REAL women, not model types. The Dove model casting call has been going on all month and will be coming to