"Marketing information systems in Fortune 500 companies: a longitudinal ..."

Eldon Y. Li, Raymond McLeod Jr., John C. Rogers (2001)

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DOI: 10.1016/S0378-7206(00)00073-2

access: closed

type: Journal Article

metadata version: 2020-02-20

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Eldon Y. Li, Raymond McLeod Jr., John C. Rogers:
Marketing information systems in Fortune 500 companies: a longitudinal analysis of 1980, 1990, and 2000. Inf. Manag. 38(5): 307-322 (2001)

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