Mass market fashion

The fashion pyramid explained. What is the difference between Haute Couture, Ready-to-Wear, Diffusion, Brindge and Mass Market fashion segments?

The fashion Pyramid has 5 price segments. On the top we have Haute Couture, then we have Ready to Wear, Diffusion, Bridge, and Mass Market. The higher the positioning on the pyramid, higher the price gets, and the same goes for level of creativity and quality and therefore, the value proposition that is offered to the customer. #fashion #vintage #men #women #vanessa #lapolo #getthelook #fashionindustry #changingfashion #fashionpyramid #haute #couture #readytowear #diffusion #bridge…

Angels in Hendon is home to largest collection in the world.

Ethical Fashion Brands Target Mass Market “This January 14-16 show, part of Berlin fashion week, features brands which use organic cotton, wool and bamboo or alternative materials such as recycled leather and plastic, and pledge to improve pay and conditions for farmers and garment workers.” source: Business of Fashion http://www.businessoffashion.com/2014/01/ethical-fashion-brands-target-mass-market.html

FW16, titled "series two" is the second capsule collection, centered around contradictions between femininity and masculinity. while the fabrics allow for a softness and feminine sophistication, the quiet design details and oversized silhouettes exude an air of masculinity. series two is about the idea of dual gender and how one can embody both.

#fashion #zara #bershka #mall #aesthetic

The manufacturing of Sewing Machine was a very gradual inventive step that spanned over an exorbitant amount of time. By the year 1900 over 20 million sewing machines a year were being produced from…

Olivier Saillard hopes to establish a practice where the masters of couture would transmit the secrets of their craft to a new generation.

The trickle across theory is the idea that the adoption of a fashion trend occurs across multiple socioeconomic groups in a horizontal fashion rather than going vertically up or down the hierarchy. For example, similar designs to these butterfly shaped sunglasses by Poppy Lissiman are also offered by high end brand such as Valentino, while also being made available to the mass market by brands such as Shein and AliExpress for a fraction of the price.