Nike house of innovation

The theme of the Coordination Asia-designed House of Innovation changes every few weeks, the makeovers new iterations of the core concept in an immersive lab-like environment.

Benjamin Shey Lee | 李 施 on Instagram: “Incredibly excited for the launch of Nike’s House of Innovation store in Shanghai. Look out for the full case study coming soon over at…”

Continuing our collaboration with Nike House of Innovation, we were commissioned to reimagine the store as an embodiment of the Holistic Fitness campaign – a new direction in the brand’s vision.

TDM.Space was commissioned by the Nike Paris team to capture stills and video of the ‘Progress’ campaign.

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The studio is part of the production agency crew who inaugurate the most experiential, digital, and biggest NIKE store in Europe on the Avenue des Champs Élysées.

BRAND PROJECT DETAIL ...

Nike’s NYC location consists of 68,000 square feet and sits on the corner of Fifth Avenue and 52nd Street. From the below-street level floor to the sixth floor, Nike’s leading the way through retail as they provide experiential features to consumers that are impossible to forget.