Yvon chouinard

The octogenarian entrepreneur, who prefers gardening to meetings, says capitalism is destroying earth

Environmental sustainability is a strategic business priority for a growing number of executives. Here are three lessons that purpose-driven leaders can learn from Patagonia's bold move.

TraditionalMountaineering provides information and instruction about alpine mountain climbing safety skills, gear, off trail hiking and light weight backpacking, photographed on actual mountaineering adventures.

Over thirty years ago, #pataloha shirts were born. Here, Yvon Chouinard keeps his tuxedo respectable with an early prototype in 1985. Photo: Rick Ridgeway

Patagonia founder Yvon Chouinard and a few of his climbing friends are on a mission to rebrand straw bale homes.

Yvon Chouinard

Men's Journal is a rugged and refined lifestyle publication covering the coolest new gear, luxury and adventure travel, food and drink, health and fitness, and more.

For years, Yvon Chouinard kept his eco-conscious, employee-friendly practices largely to himself. Now megacorporations like Walmart, Levi Straus and Nike are following his lead.

The outspoken and environmentally conscious co-founder of the outdoor-clothing brand talks about ancient socks, misbehaving with a knight and why carbon steel is better than stainless

A riverside chat with the gear pioneer, founder of Patagonia, and author of the book Simply Fly Fishing.

Last week outdoor community icon and conservationist Doug Tompkins died in a kayaking accident in Chile (read “Insiders Recount Efforts to Save North Face Founder“). But his legacy and leadership will live on. Watch this tribute to see what inspired his work, then read memories from his friends, including adventurer Jeff Johnson, surfer Dan Malloy, and our…

T. A. Barron | Author (@tabarronauthor) • Instagram photos and videos

Chouinard's no-nonsense approach to the outdoors has provided a wealth of inspiring one-liners and bon mots.

Patagonia...again.

Read a list of Patagonia founder Yvon Chouinard's favorite books, exploring sustainable agriculture, the human microbiome, evolution, and social psychology.

Patagonia's founder still loves to blaze a trail. He takes copious time off, lets employees manage themselves, and tells customers not to buy his products.

For years, Yvon Chouinard kept his eco-conscious, employee-friendly practices largely to himself. Now megacorporations like Walmart, Levi Straus and Nike are following his lead.

180° South climbs, surfs, and road-trips to environmental redemption.