Phase 2 designed by Dietrich Lubs in 1972
Old Braun ad for their alarm clocks.
Braun DN 40 designed by Dieter Rams and Dietrich Lubs in 1976.
Gary Hustwit, director of Helvetica, Objectified and Urbanized, is going to make a documentary about Dieter Rams! If you’re excited like me, please support the project on Kickstarter and be the first to see it in September 2017.
The ‘Book of Life’ recently wrote a chapter about the work of Dieter Rams and his aim for simplicity. The whole chapter can be read here.
(Via Doenja Oogjes)
Braun Sixtant SM2
HLD 4 Hair Dryer by Dieter Rams (1970). Photo by Koichi Okuwaki.
The value, and espescially the legislation of design will be, in the future, measured more in terms of how it can enable us to survive … on this planet.
Dieter Rams
There is no longer room for irrelevant things. We have no longer got the recourses. Irrelevance is out.
Dieter Rams