Street activation

The right brand ambassador can engage passersby—without being annoying. Here are some of our favorite ways public-facing street teams have helped promote brands like OGX, British Airways, Marvel, and MTV. Getting the right street-team strategy can be a balancing act. How do you effectively engage passersby—whether it's to promote a brand, sell products, or even start meaningful conversations—without disrupting their days and unintentionally causing negative brand associations?

Jam Van Inc. is a national, award winning, experiential agency that pioneered mobile experiences in Canada.

SDD47_03: New Balance 'Winter Town' Pop-Up Activation, Wujiang Road Shanghai China.

Posts about interactive street art written by haikuvankeuk

Pseudonymous Indian street artist DAKU recently installed an immersive text-based work in Panjim, Goa. Placed along 31st January Road, a fishnet structure suspends letters above pedestrians. The region’s abundant sunlight pours through to cast shadows on the street, spelling out tropes about the passage of time. Some of the phrases include, “Time works wonders. TimeContinue reading "Sunlight Casts Shadows of Phrases Exploring Theories of Time in a Street Art Installation by DAKU"

Fighting boredom isn't an easy task, but a dose of creative street art can alleviate the symptoms! Inspired by Modern Met's 10 Interactive Street Art Works That Rocked, we decided to add a couple of our own picks to the list. But before you start scrolling down the list, be sure to check out other street art posts we had earlier...

Urbhang is an urban intervention aiming to activate a public space and transform it into a lively experience, by creating an outdoor public living room where people are invited to sit, read, rest, play, work, meet and interact. Urbhang is a series of hanging urban installations for hanging out.

Awesome giant chalk board.. would inspire students, I think.. especially getting to read what everyone says