Papers by Michael Neubert
International Business Research, May 17, 2023
Technology Innovation Management Review, May 25, 2017
Technology Innovation Management Review, May 29, 2018
Central European Business review, Sep 30, 2017
This paper aims to understand how born global firms develop their international pricing strategie... more This paper aims to understand how born global firms develop their international pricing strategies, practices, and models. It aims to expand the study of international entrepreneurship and born global firms by including a broader and deeper range of pricing aspects than is normally found in the international entrepreneurship and pricing literature. The paper opted for a multiple casestudy research design using different sources of evidence, including four in-depth interviews with CEOs of born global firms. The case-study firms were selected using a purposive selection method. The theoretical framework of Ingenbleek, Frambach & Verhallen is used. The results suggest that successful leaders act as 'integrating forces' on two levels: by applying a structured and disciplined price-setting process with regular reviews and by mediating between corporate financial goals and the local market reality. The results support the claim that policy makers should offer insights, training and financial support to give promising born global firms the possibility to select the most efficient international pricing models and strategies. The results are relevant for entrepreneurs to understand the importance of efficient price-modelling processes and the influence of the different price strategies and price models on financial results and sales revenues.
The Innovative Business School, 2020
Routledge eBooks, Feb 19, 2022
Routledge eBooks, Feb 19, 2022
Routledge eBooks, Feb 19, 2022
Routledge eBooks, Feb 19, 2022
Routledge eBooks, Feb 19, 2022
Social Science Research Network, 2019
Die Dokumente auf EconStor dürfen zu eigenen wissenschaftlichen Zwecken und zum Privatgebrauch ge... more Die Dokumente auf EconStor dürfen zu eigenen wissenschaftlichen Zwecken und zum Privatgebrauch gespeichert und kopiert werden. Sie dürfen die Dokumente nicht für öffentliche oder kommerzielle Zwecke vervielfältigen, öffentlich ausstellen, öffentlich zugänglich machen, vertreiben oder anderweitig nutzen. Sofern die Verfasser die Dokumente unter Open-Content-Lizenzen (insbesondere CC-Lizenzen) zur Verfügung gestellt haben sollten, gelten abweichend von diesen Nutzungsbedingungen die in der dort genannten Lizenz gewährten Nutzungsrechte. Terms of use: Documents in EconStor may be saved and copied for your personal and scholarly purposes. You are not to copy documents for public or commercial purposes, to exhibit the documents publicly, to make them publicly available on the internet, or to distribute or otherwise use the documents in public.
Social Science Research Network, 2021
The purpose of this multiple case study is to explore the internationalization processes, pattern... more The purpose of this multiple case study is to explore the internationalization processes, patterns, and behaviours of BioTech firms producing a COVID-19 vaccine using the Biotechnology international new ventures (BioTech INVs) model as a conceptual framework. The sample consists of eight BioTech firms producing a COVID-19 vaccine, which is approved in at least one foreign market besides the home market in March 2021. The findings suggest that the sample firms are able to identify and to scale international market opportunities early and fast using different market entry modes, networks, and access to capital with governments, civil society, and within their own industry. The findings of our study contribute to the research about BioTech INVs and the speed of internationalization. We call for further qualitative research including interviews with subject-matter experts to better understand the internationalization behaviour of BioTech firms producing a COVID-19 vaccine.
Routledge eBooks, Nov 1, 2020
Routledge eBooks, Nov 1, 2020
Social Science Research Network, 2023
Social Science Research Network, 2021
The purpose of this research is to explore the internationalization behavior of BioTech firms pro... more The purpose of this research is to explore the internationalization behavior of BioTech firms producing a COVID 19 vaccine using the Born Global internationalization model as a conceptual framework. The research methodology that has been considered in this study is a qualitative, multiple-case study to gain valuable insight about the internationalization behavior of BioTech firms producing a COVID 19 vaccine, and how and why these BioTech firms internationalize. Secondary data was collected via various websites, the BioTech firms’ official websites, through corporate documents, press releases, published articles, journals, and annual reports. The data analysis disclosed four themes to answer the research questions. The findings from the qualitative analysis, suggest that BioTech firms producing a COVID-19 vaccine use the combination of multiple market entry modes and expansion strategies to internationalize. The first limitation of this research is the sample size used in the multiple-case study. Secondly, although most of the information was from the websites of the firms in this paper, other sources were also used and that could raise the issue of quality and trustworthiness. There is a call for further research to explore the internationalization process, behaviour, and patterns of BioTech firms producing a COVID-19 vaccine using different methodologies, sample size, the industry, and firms from other continents to close the gap.
Routledge eBooks, Feb 19, 2022
Routledge eBooks, Feb 19, 2022
Routledge eBooks, Nov 1, 2020
Routledge eBooks, Nov 1, 2020
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Papers by Michael Neubert
Schnelle Planungssicherheit mit System: ein Nachschlagewerk, mit dem Manager und Geschäftsführer die Hauptschwierigkeiten in Sachen Internationalisierung erkennen. Wie man das Risiko minimiert und den Erfolg maximiert, zeigt Ihnen das Handbuch Internationale Markterschließung mit vielen Beispielen aus der Praxis und standardi- sierten Methoden:
Geschäftsmodellanalyse und Marktauswahl Projektmanagement und globale Markenführung Business-Plan und Markteintritt Wachstumsstrategien und Desinvestition. Ein Erfahrungsschatz, der internationales Engagement zu einem genialen Schachzug werden lässt.
»Die Welt ist Ihr Zuhause. Vergessen Sie jedoch nie Ihre Wurzeln. Versuchen Sie nie jemand zu sein, der Sie nicht sind. Auslandsmanagement heißt nicht, sich verän- dern zu können, sondern mit unterschiedlichen Kulturen leben zu können. Nur so finden Sie die richtige Balance zwischen Distanz und Offenheit.«
Data analysis found five themes to answer the research question. The results and the findings of the research suggest that: 1) digital payments system firms, when analyzed by the UIPM, express a fast internationalization process and they start to internationalize by low distance countries in cultural, administrative, geographic, and economic (CAGE) terms, 2) all those firms use a network (technical or business partnerships) to enter overseas, 3) technological and demographic elements are not suitable to understand the possibility of internationalization, 4) the regulatory barriers are not so important as the users’ ones seem to be, 5) the firm-specific advantage that every company had was directly involved in the e-commerce system.
Limitations of the research are its methodology and the sampling strategy that limits the results’ generalizability. Nevertheless, the results add knowledge on the UIPM when related to digital payment systems (DPS) firms. According to that vision, it can be helpful for scholars, consultants, entrepreneurs, as well as for private or public managers to better recognize the behavior of these companies when internationalizing.