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Vincent Raynauld

Emerson College, Communication Studies, Faculty Member

Université Laval, Groupe de recherche en communication politique, Research Associate

Université du Québec à Trois-Rivières, Département de lettres et communication sociale, Faculty Member

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Dr. Vincent Raynauld is Assistant Professor in the Department of Communication Studies at Emerson College. He is also serving as a research fellow in the Engagement Lab at Emerson College, as a research associate in the Recherche en Communication Politique (GRCP) based in Laval University (Quebec City, Canada), as a member of the Réseau Démocratie Électronique, and as an academic adviser for the non-profit research organization Samara in Toronto, Canada. His areas of research interest and publication include political communication, social media, research methods, e-politics, and journalism. He completed his doctorate in Communication at Carleton University under the supervision of Dr. André Turcotte in October 2013.

Dr. Raynauld has earned several awards throughout his graduate studies. In 2007, he was awarded a Joseph-Armand Bombardier Canada Graduate Scholarship (CGS) as well as a David and Rachel Epstein Scholarship, one of Carleton University’s most competitive awards for graduate students. More recently, he won Carleton University's Senate Medal for outstanding work at the doctoral level in June 2014.

A native of Montreal (Quebec, Canada), Dr. Raynauld holds a Masters degree in Public Communication from Université Laval and a Double-Major Bachelor of Arts in Political Science and Communication from the Université de Montréal where his name was added to the Dean’s list of exceptional students.
Supervisors: André Turcotte, Mary Francoli, Christopher Waddell, and Eileen Saunders
Phone: 1-617-824-3891
Address: Department of Communication Studies
120 Boylston Street
Boston, MA 02116-4624

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Noel B. Salazar

KU Leuven

School of the Art Institute of Chicago

National University of "Kyiv-Mohyla Academy"

Turiba University

Curtin University

Ohio State University

Javier Díaz Noci

Pompeu Fabra University

Fernando Zamith

Universidade do Porto

Michele A Willson

Curtin University

Microsoft Research

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Selected peer-reviewed publications by Vincent Raynauld

Richez, E. and V. Raynauld (2019), “Dynamics of Digital Constituent Outreach and Engagement in Linguistically Diverse Societies: A Quantitative Look at Canadian Provinces”, International Journal of Media & Cultural Politics, 15(3), 261-281.

by Vincent Raynauld and Emmanuelle Richez

Lalancette M. and V. Raynauld (2019), “The Power of Political Image: Justin Trudeau, Instagram, and Celebrity Politics”, American Behavioral Scientist, 63(7), 889-924.

Raynauld, V. and J. Lees-Marshment (2019), “Static Political Marketing.” In Lees-Marshment, J., B. Conley, E. Elder, R. Pettitt, V. Raynauld and A. Turcotte, Political Marketing: Principles and Applications (3rd edition). Routledge.

McKelvey, F., M. Côté, and V. Raynauld (2018), “Scandals and Screenshots: Social Media Elites in Canadian Politics” in Marland, A., T. Giasson and A. Lawlor (Eds.). Political Elites in Canada Power and Influence in Instantaneous Times, UBC Press.

Raynauld, V. and A. Turcotte (2018), “‘Different Strokes for Different Folks’: Revisiting Fragmentation Politics in the Age of Donald Trump” in Gillies, J. (Ed.). Political Marketing in the 2016 U.S. Presidential Election, Palgrave Macmillan.

Raynauld, V. (2018), “À vos marques, prêts, partez ! Les défis et opportunités du marché de l’emploi universitaire contemporain”, Politique et Sociétés, 37(3), 149-161.

Raynauld, V., E. Richez and K. Boudreau Morris (2018), “Canada is #IdleNoMore: Exploring Dynamics of Indigenous Political and Civic Protest in the Twitterverse”, Information, Communication and Society, 21(4), 626-642.

by Vincent Raynauld and Emmanuelle Richez

Raynauld (2015). “The Blog Is Dead, Long Live the (Micro)Blog! Unpacking Dynamics in Political Blogging during #elxn42” In Marland, A. and T. Giasson, Canadian Election Analysis: Communication, Strategy, and Democracy, UBC Press.

Raynauld, V. (2015), “The Blog Is Dead, Long Live the (Micro)Blog! Unpacking Dynamics in Politica... more

Raynauld, V., M. Lalancette and S. Tourigny-Koné (2016), “Political Protest 2.0: Social Media and the 2012 Student Strike in the Province of Quebec, Canada”, French Politics, 14(1), 1–29.

by Vincent Raynauld, mireille lalancette, and Sofia Tourigny

Washburn, R. and V. Raynauld (2016), “Journalism on the Ground in Southern Ontario” in Gasher, M., C. Brin, C. Crowther, G. King, E. Salamon and S. Thibault (Eds.). Journalism in Crisis: Bridging Theory and Practice for Democratic Media Strategies in Canada, University of Toronto Press.

by Vincent Raynauld and Robert Washburn

Raynauld, V. and J. Greenberg (2014), “Tweet, Click, Vote: Twitter and the 2010 Ottawa Municipal Election”, Journal of Information Technology & Politics, 11(4): 412-434.

Journal of Information Technology & Politics

Turcotte, A. and V. Raynauld (2014), “Boutique Populism: The Emergence of the Tea Party Movement in the Age of Digital Politics” in Lees-Marshment, J., B. Conley and K. Cosgrove (Eds.), Political Marketing in the U.S., Routledge USA.

Giasson, T., C. Darisse and V. Raynauld (2013), “Politique PQ 2.0 : Qui sont les blogueurs politiques québécois ?”, Politique et Sociétés 32(3): 3-28.

Raynauld, V., T. Giasson and C. Darisse (2011), “Citizen-Driven Political Blogs as Web-based Research Samples: Opportunities and Challenges”, Graduate Journal of Social Science 8(3): 65-92.

The increasing adoption of blogs by Internet users during the last seven years, has contributed t... more The increasing adoption of blogs by Internet users during the last seven years, has contributed to the restructuration of the online political mediascape in many national contexts. Based on an analysis of the socio-political behavioural profile of French-speaking Quebec political bloggers in the spring of 2008, this article provides an assessment of the multidimensional challenges and opportunities linked to the constitution of social media research samples through non-probabilistic viral or decentralized strategies. More specifically, it argues for the development of more methodologically-rigorous quantitative and qualitative investigation approaches that can deal with the constantlyevolving structural and functional particularities of the Web 2.0 political media environment. This is especially relevant considering the rising popularity of blogs, social networking services (SNS) and other Web 2.0 tools as objects of research among the international scientific community.

Giasson, T., V. Raynauld and C. Darisse (2011), “Hypercitizens from a Distinct Society: Characterizing Quebec’s Political Bloggers' Online and Offline Political Involvement”, International Journal of Interactive Communication Systems and Technologies 1(2): 29-45.

Working papers by Vincent Raynauld

CPSA2015 - D’un océan à l’autre: Canadian Parliamentarians’ Use of Multilingualism in Digital Constituent Outreach

Social media have become a staple feature of the Canadian political mediascape in recent years. O... more Social media have become a staple feature of the Canadian political mediascape in recent years. On one hand, they are now an important component of the voter outreach toolkit of candidates seeking public office at all levels of government. On the other hand, a growing number of lesser-known players are turning to Web 2.0 media for grassroots communication, mobilization and organizing. While some scholars have examined uses of social media for political protest in Canada (e.g. 2010 Toronto G20 protests, 2012 Quebec student strike), more research is required to explore other facets of this dynamic. Our paper offers an analysis of the manifestation of the Idle No More movement on Twitter. This ongoing movement, emerging initially in December 2012, seeks to mobilize Aboriginal Peoples in Canada and internationally as well as their supporters by bringing attention to their histories, struggles, and identities as well as advocating specific policy change related to the environment, governance and socio-economic issues. In order to study Idle No More’s presence on Twitter, we conduct a quantitative and qualitative content analysis of 17,482 #idlenomore tweets between July 3, 2013 and August 2, 2013. We determine how and to what extent #idlenomore tweeters circulated digital material on narrow policy positions and mobilized their followers around issue-specific and short-term political engagement initiatives. From a broader perspective, we offer one of the first looks at uses of Web 2.0 by Canadian ethno-cultural minorities to promote their interests, generate support, and influence formal political processes.

CPSA2015 - As Seen on Twitter: Uses of Microblogging for Advocacy and Mobilization during the 2012 Maple Spring

The Maple Spring began in a fairly conventional manner with students from two large universities ... more The Maple Spring began in a fairly conventional manner with students from two large universities voting in favor of a strike against tuition hikes in the province of Quebec, Canada on February 13, 2012. Over the following weeks, this mobilization initiative morphed into a grassroots-intensive protest movement. This paper sheds some light on uses of Twitter by Maple Spring activists for information dispersion, advocacy, and mobilization. We examine how and to what extent #ggi tweeters used content produced by legacy media and reporters in their discourse. In order to do so, we conduct a qualitative and quantitative discourse analysis of a sample of 66,282 #ggi tweets (including hyperlinks and their content) that appeared on Twitter’s public timeline between April 22 and July 31, 2012. We show that #ggi users relied heavily on legacy media and journalists to share information, support their views on strike-related issues and events, and express themselves on other matters. As traditional media offered an often-sensationalistic coverage of the Maple Spring, the activity on social media was geared more towards analysing, legitimizing protest, and offering opinions as events unfolded. The findings of our study are discussed in light of the “protest paradigm” approach, which enables us to characterize legacy media and reporters’ role in shaping the Maple Spring narrative on Twitter. More generally, our study provides a fresh look at politicking in the social mediascape and contributes to the growing body of academic literature on grassroots protest and activists’ uses of Web 2.0 for political action.

ICA2015 - The #Idlenomore Factor: Characterizing Twitter’s Impact on Aboriginal Political Engagement in Canada

Social media have become a staple feature of the Canadian political mediascape in recent years. O... more Social media have become a staple feature of the Canadian political mediascape in recent years. On one hand, they are now an important component of the voter outreach toolkit of candidates seeking public office at all levels of government. On the other hand, a growing number of lesser-known players are turning to Web 2.0 media for grassroots communication, mobilization and organizing. While some scholars have examined uses of social media for political protest in Canada (e.g. 2010 Toronto G20 protests, 2012 Quebec student strike), more research is required to explore other facets of this dynamic. Our paper offers an analysis of the manifestation of the Idle No More movement on Twitter. This ongoing movement, emerging initially in December 2012, seeks to mobilize Aboriginal Peoples in Canada and internationally as well as their supporters by bringing attention to their histories, struggles, and identities as well as advocating specific policy change related to the environment, governance and socio-economic issues. In order to study Idle No More’s presence on Twitter, we conduct a quantitative and qualitative content analysis of 17,482 #idlenomore tweets between July 3, 2013 and August 2, 2013. We determine how and to what extent #idlenomore tweeters circulated digital material on narrow policy positions and mobilized their followers around issue-specific and short-term political engagement initiatives. More broadly, we offer one of the first looks at uses of Web 2.0 by Canadian ethno-cultural minorities to promote their interests, generate support, and influence formal political processes.

Grassroots gatekeeping of legacy media in contemporary crisis reporting: Journalists sourcing earthquakes

The distinct nature of contemporary crisis reporting bears some significance as people's ordinary... more The distinct nature of contemporary crisis reporting bears some significance as people's ordinary lives are interrupted or disturbed. It prompts citizen to contribute digital content material to news organizations via social media channels. Crisis reporting contributes to the increased integration of social media in the news. This paper traces the patterns in sourcing through the micro-communication service Twitter during earthquakes. This study examines the different actors that have shaped information flows and social interactions of a journalistic nature and reveals sourcing patterns in light of the larger narratives of the earthquakes on Twitter. We offer a theory of communication flows explaining the distinctive character of journalistic sourcing during crises events.

CPSA2014 - E-politicking 3.0 in Europe: A look at the 2013 Norwegian Parliamentary Elections

The European political landscape has undergone an in-depth transformation since the early 1980s w... more The European political landscape has undergone an in-depth transformation since the early 1980s with the rise of extreme right-wing populist parties (ERWPP), which have been able to secure parliamentary representation and influence the political debate in many national contexts. While they played a peripheral role in the formal political process throughout the 1980s and early 1990s, mainstream right parties have begun including them in national governments in several countries, such as Austria, Denmark, Italy, and Norway.

Richez, E. and V. Raynauld (2019), “Dynamics of Digital Constituent Outreach and Engagement in Linguistically Diverse Societies: A Quantitative Look at Canadian Provinces”, International Journal of Media & Cultural Politics, 15(3), 261-281.

by Vincent Raynauld and Emmanuelle Richez

Lalancette M. and V. Raynauld (2019), “The Power of Political Image: Justin Trudeau, Instagram, and Celebrity Politics”, American Behavioral Scientist, 63(7), 889-924.

Raynauld, V. and J. Lees-Marshment (2019), “Static Political Marketing.” In Lees-Marshment, J., B. Conley, E. Elder, R. Pettitt, V. Raynauld and A. Turcotte, Political Marketing: Principles and Applications (3rd edition). Routledge.

McKelvey, F., M. Côté, and V. Raynauld (2018), “Scandals and Screenshots: Social Media Elites in Canadian Politics” in Marland, A., T. Giasson and A. Lawlor (Eds.). Political Elites in Canada Power and Influence in Instantaneous Times, UBC Press.

Raynauld, V. and A. Turcotte (2018), “‘Different Strokes for Different Folks’: Revisiting Fragmentation Politics in the Age of Donald Trump” in Gillies, J. (Ed.). Political Marketing in the 2016 U.S. Presidential Election, Palgrave Macmillan.

Raynauld, V. (2018), “À vos marques, prêts, partez ! Les défis et opportunités du marché de l’emploi universitaire contemporain”, Politique et Sociétés, 37(3), 149-161.

Raynauld, V., E. Richez and K. Boudreau Morris (2018), “Canada is #IdleNoMore: Exploring Dynamics of Indigenous Political and Civic Protest in the Twitterverse”, Information, Communication and Society, 21(4), 626-642.

by Vincent Raynauld and Emmanuelle Richez

Raynauld (2015). “The Blog Is Dead, Long Live the (Micro)Blog! Unpacking Dynamics in Political Blogging during #elxn42” In Marland, A. and T. Giasson, Canadian Election Analysis: Communication, Strategy, and Democracy, UBC Press.

Raynauld, V. (2015), “The Blog Is Dead, Long Live the (Micro)Blog! Unpacking Dynamics in Politica... more

Raynauld, V., M. Lalancette and S. Tourigny-Koné (2016), “Political Protest 2.0: Social Media and the 2012 Student Strike in the Province of Quebec, Canada”, French Politics, 14(1), 1–29.

by Vincent Raynauld, mireille lalancette, and Sofia Tourigny

Washburn, R. and V. Raynauld (2016), “Journalism on the Ground in Southern Ontario” in Gasher, M., C. Brin, C. Crowther, G. King, E. Salamon and S. Thibault (Eds.). Journalism in Crisis: Bridging Theory and Practice for Democratic Media Strategies in Canada, University of Toronto Press.

by Vincent Raynauld and Robert Washburn

Raynauld, V. and J. Greenberg (2014), “Tweet, Click, Vote: Twitter and the 2010 Ottawa Municipal Election”, Journal of Information Technology & Politics, 11(4): 412-434.

Journal of Information Technology & Politics

Turcotte, A. and V. Raynauld (2014), “Boutique Populism: The Emergence of the Tea Party Movement in the Age of Digital Politics” in Lees-Marshment, J., B. Conley and K. Cosgrove (Eds.), Political Marketing in the U.S., Routledge USA.

Giasson, T., C. Darisse and V. Raynauld (2013), “Politique PQ 2.0 : Qui sont les blogueurs politiques québécois ?”, Politique et Sociétés 32(3): 3-28.

Raynauld, V., T. Giasson and C. Darisse (2011), “Citizen-Driven Political Blogs as Web-based Research Samples: Opportunities and Challenges”, Graduate Journal of Social Science 8(3): 65-92.

The increasing adoption of blogs by Internet users during the last seven years, has contributed t... more The increasing adoption of blogs by Internet users during the last seven years, has contributed to the restructuration of the online political mediascape in many national contexts. Based on an analysis of the socio-political behavioural profile of French-speaking Quebec political bloggers in the spring of 2008, this article provides an assessment of the multidimensional challenges and opportunities linked to the constitution of social media research samples through non-probabilistic viral or decentralized strategies. More specifically, it argues for the development of more methodologically-rigorous quantitative and qualitative investigation approaches that can deal with the constantlyevolving structural and functional particularities of the Web 2.0 political media environment. This is especially relevant considering the rising popularity of blogs, social networking services (SNS) and other Web 2.0 tools as objects of research among the international scientific community.

Giasson, T., V. Raynauld and C. Darisse (2011), “Hypercitizens from a Distinct Society: Characterizing Quebec’s Political Bloggers' Online and Offline Political Involvement”, International Journal of Interactive Communication Systems and Technologies 1(2): 29-45.

CPSA2015 - D’un océan à l’autre: Canadian Parliamentarians’ Use of Multilingualism in Digital Constituent Outreach

Social media have become a staple feature of the Canadian political mediascape in recent years. O... more Social media have become a staple feature of the Canadian political mediascape in recent years. On one hand, they are now an important component of the voter outreach toolkit of candidates seeking public office at all levels of government. On the other hand, a growing number of lesser-known players are turning to Web 2.0 media for grassroots communication, mobilization and organizing. While some scholars have examined uses of social media for political protest in Canada (e.g. 2010 Toronto G20 protests, 2012 Quebec student strike), more research is required to explore other facets of this dynamic. Our paper offers an analysis of the manifestation of the Idle No More movement on Twitter. This ongoing movement, emerging initially in December 2012, seeks to mobilize Aboriginal Peoples in Canada and internationally as well as their supporters by bringing attention to their histories, struggles, and identities as well as advocating specific policy change related to the environment, governance and socio-economic issues. In order to study Idle No More’s presence on Twitter, we conduct a quantitative and qualitative content analysis of 17,482 #idlenomore tweets between July 3, 2013 and August 2, 2013. We determine how and to what extent #idlenomore tweeters circulated digital material on narrow policy positions and mobilized their followers around issue-specific and short-term political engagement initiatives. From a broader perspective, we offer one of the first looks at uses of Web 2.0 by Canadian ethno-cultural minorities to promote their interests, generate support, and influence formal political processes.

CPSA2015 - As Seen on Twitter: Uses of Microblogging for Advocacy and Mobilization during the 2012 Maple Spring

The Maple Spring began in a fairly conventional manner with students from two large universities ... more The Maple Spring began in a fairly conventional manner with students from two large universities voting in favor of a strike against tuition hikes in the province of Quebec, Canada on February 13, 2012. Over the following weeks, this mobilization initiative morphed into a grassroots-intensive protest movement. This paper sheds some light on uses of Twitter by Maple Spring activists for information dispersion, advocacy, and mobilization. We examine how and to what extent #ggi tweeters used content produced by legacy media and reporters in their discourse. In order to do so, we conduct a qualitative and quantitative discourse analysis of a sample of 66,282 #ggi tweets (including hyperlinks and their content) that appeared on Twitter’s public timeline between April 22 and July 31, 2012. We show that #ggi users relied heavily on legacy media and journalists to share information, support their views on strike-related issues and events, and express themselves on other matters. As traditional media offered an often-sensationalistic coverage of the Maple Spring, the activity on social media was geared more towards analysing, legitimizing protest, and offering opinions as events unfolded. The findings of our study are discussed in light of the “protest paradigm” approach, which enables us to characterize legacy media and reporters’ role in shaping the Maple Spring narrative on Twitter. More generally, our study provides a fresh look at politicking in the social mediascape and contributes to the growing body of academic literature on grassroots protest and activists’ uses of Web 2.0 for political action.

ICA2015 - The #Idlenomore Factor: Characterizing Twitter’s Impact on Aboriginal Political Engagement in Canada

Social media have become a staple feature of the Canadian political mediascape in recent years. O... more Social media have become a staple feature of the Canadian political mediascape in recent years. On one hand, they are now an important component of the voter outreach toolkit of candidates seeking public office at all levels of government. On the other hand, a growing number of lesser-known players are turning to Web 2.0 media for grassroots communication, mobilization and organizing. While some scholars have examined uses of social media for political protest in Canada (e.g. 2010 Toronto G20 protests, 2012 Quebec student strike), more research is required to explore other facets of this dynamic. Our paper offers an analysis of the manifestation of the Idle No More movement on Twitter. This ongoing movement, emerging initially in December 2012, seeks to mobilize Aboriginal Peoples in Canada and internationally as well as their supporters by bringing attention to their histories, struggles, and identities as well as advocating specific policy change related to the environment, governance and socio-economic issues. In order to study Idle No More’s presence on Twitter, we conduct a quantitative and qualitative content analysis of 17,482 #idlenomore tweets between July 3, 2013 and August 2, 2013. We determine how and to what extent #idlenomore tweeters circulated digital material on narrow policy positions and mobilized their followers around issue-specific and short-term political engagement initiatives. More broadly, we offer one of the first looks at uses of Web 2.0 by Canadian ethno-cultural minorities to promote their interests, generate support, and influence formal political processes.

Grassroots gatekeeping of legacy media in contemporary crisis reporting: Journalists sourcing earthquakes

The distinct nature of contemporary crisis reporting bears some significance as people's ordinary... more The distinct nature of contemporary crisis reporting bears some significance as people's ordinary lives are interrupted or disturbed. It prompts citizen to contribute digital content material to news organizations via social media channels. Crisis reporting contributes to the increased integration of social media in the news. This paper traces the patterns in sourcing through the micro-communication service Twitter during earthquakes. This study examines the different actors that have shaped information flows and social interactions of a journalistic nature and reveals sourcing patterns in light of the larger narratives of the earthquakes on Twitter. We offer a theory of communication flows explaining the distinctive character of journalistic sourcing during crises events.

CPSA2014 - E-politicking 3.0 in Europe: A look at the 2013 Norwegian Parliamentary Elections

The European political landscape has undergone an in-depth transformation since the early 1980s w... more The European political landscape has undergone an in-depth transformation since the early 1980s with the rise of extreme right-wing populist parties (ERWPP), which have been able to secure parliamentary representation and influence the political debate in many national contexts. While they played a peripheral role in the formal political process throughout the 1980s and early 1990s, mainstream right parties have begun including them in national governments in several countries, such as Austria, Denmark, Italy, and Norway.

CPSA2014 - Tweet, Click, Protest: The 2012 Quebec Student Strike

by Vincent Raynauld and mireille lalancette

IPSA2014 - #QcStudentStrike: Understanding a new breed of political mobilization phenomena

CPSA/CCA2013 - The Tea Party, Social Media and the Emergence of Online Politicking 3.0

This paper argues that the Tea Party movement (TPM), which emerged in early 2009 as an influentia... more This paper argues that the Tea Party movement (TPM), which emerged in early 2009 as an influential player in the U.S. political landscape, constitutes a sharp departure from the previously dominant bottom-up political mobilization model. In fact, it can be seen as the manifestation of a new form of politicking (online politicking 3.0) that is hyper decentralization and fragmented in nature. Several social and political movements closely mimicking the Tea Party blueprint have gained varying levels of traction in many national contexts since 2009 such as the U.S.-based Coffee Party movement, the transnational #Occupy movement, the student movement against tuition hikes in the Canadian province of Quebec, and the #idlenomore movement.

SQSP2013 - Émergence d’un populisme nouveau genre?: Le mouvement Tea Party aux États-Unis et la refonte des pratiques de communication et de mobilisation politiques sur Internet

Plusieurs auteurs ont affirmé au cours des dernières années que le mouvement Tea Party est un mou... more Plusieurs auteurs ont affirmé au cours des dernières années que le mouvement Tea Party est un mouvement politique qui a été créé artificiellement par quelques membres de l'élite conservatrice américaine (ex.: politiciens, groupes d'intérêts, etc.) afin de promouvoir leurs intérêts. Il sera démontré dans cette communication qu'il s'agit en fait d'un mouvement citoyen de masse hyper décentralisé et fragmenté différant en plusieurs points des phénomènes de mobilisation politique traditionnels. Le modèle Tea Party a été utilisé en totalité ou en partie par plusieurs mouvements sociaux et politiques récents comme le mouvement Coffee Party aux États-Unis, le mouvement transnational #Occupy et le mouvement étudiant contre la hausse des frais de scolarité au Québec.

Iconference2012 - Tweet, click, vote: Twitter and the 2010 Ottawa mayoral election

SQSP2009 - La blogosphère politique québécoise: Une «société distincte» en Amérique du Nord?

Résumé La présente communication est basée sur les résultats du tout premier sondage mené auprès ... more Résumé La présente communication est basée sur les résultats du tout premier sondage mené auprès de participants de la blogosphère politique québécoise. Les données tirées de l'enquête portent à la fois le portrait sociodémographique et politique des blogueurs politiques québécois, leurs habitudes «bloguistiques», leurs visions de la démocratie et les motivations qui les guident dans leur activité de rédaction en ligne. Les résultats de cette étude indiquent que les blogueurs politiques québécois forment une «société distincte» au sein de l'ensemble nord-américain mais également dans la société québécoise en général. La thèse soutenue dans cette présentation est que ce double constat de la société distincte s'explique en majeure partie par le statut minoritaire de la nation québécoise. Par l'exploration d'autres analyses portant sur des blogosphères issues de nations ou de communautés minoritaires comparables au Québec, nous posons un premier jalon pour la vérification de cette hypothèse.

CPSA2009 - Citizen-driven political blogs as Web-based research samples: Opportunities and challenges

The increasing adoption of blogs by Internet users during the last seven years, has contributed t... more The increasing adoption of blogs by Internet users during the last seven years, has contributed to the restructuration of the online political mediascape in many national contexts. Based on an analysis of the socio-political behavioural profile of French-speaking Quebec political bloggers in the spring of 2008, this article provides an assessment of the multidimensional challenges and opportunities linked to the constitution of social media research samples through non-probabilistic viral or decentralized strategies. More specifically, it argues for the development of more methodologically-rigorous quantitative and qualitative investigation approaches that can deal with the constantlyevolving structural and functional particularities of the Web 2.0 political media environment. This is especially relevant considering the rising popularity of blogs, social networking services (SNS) and other Web 2.0 tools as objects of research among the international scientific community.

MPSA2009 - Political Bloggers and Civic Involvement: Why the Quebec Experience Matters

While many scholars have recently conducted quantitative and qualitative investigations of the st... more While many scholars have recently conducted quantitative and qualitative investigations of the structure and content of A-list politically-oriented weblogs, few have focused on the civic involvement of their authors which are often defined as opinion leaders. Based on data collected through a Web-based survey conducted in April 2008, this paper proposes a detailed socio-political portrait of 56 members of the Quebec political blogosphere. The Internet-savvy population of the Canadian province of Quebec, which is characterized by its linguistic, political and cultural specificity, constitutes a well-defined research environment enabling the production of highly-representative results. The description of Quebec-based bloggers' involvement in content dispersion and social Web-based networks as well as their participation in offline political activities will help to produce a detailed socio-political behavioural portrayal of the influential players within the Quebec political blogosphere.

ICA2008 - Cartographie de la blogosphère politique québécoise: Utilisateurs, messages et intentions

CPSA/CCA2013: The Tea Party, Social Media and the Emergence of Online Politicking 3.0

Iconference2012: Tweet, Click, Vote: Twitter and the 2010 Ottawa Election

MPSA2009: Socio-Political Profile of Quebec-Based Political Bloggers

CPSA2009: Constitution of Representative and Reliable Web-based Research Samples: The Challenges of Studying Blogs and Online Socio-Political Networks

University of Washington 2008: Vers une nouvelle sphère de délibration politique? Un portrait des blogueurs politique du Québec

Rapport pour la CRTC 2012: Analyse de contenu de l'édition national du Téléjournal de Radio-Canada

CRTC Report 2012: Quantitative content analysis of Radio-Canada's Le Téléjournal

Médias sociaux et célébrité politique : le renouveau des pratiques

by Vincent Raynauld and mireille lalancette

es élections fédérales canadiennes de 2015 ont bousculé le paysage politique du pays. La victoire... more es élections fédérales canadiennes de 2015 ont bousculé le paysage politique du pays. La victoire électorale du Parti libéral du Canada (PLC) de Justin Trudeau, véritable raz-de-marée politique, a mis un terme aux neuf années de règne du gouvernement conservateur de Stephen Harper. Dans les jours suivant son élection, Trudeau a pris plusieurs décisions ouvrant une nouvelle ère de la stratégie de gouvernance. Il s’est, entre autres, engagé à mettre en place un gouvernement plus ouvert et transparent et à redéfinir la manière dont les ministres interagissent avec les médias d’information et le public. Trudeau et son équipe ont aussi adopté un style de communication politique taillé sur mesure pour la promotion et le renforcement de son image de jeune leader charismatique, notamment sur les médias sociaux qui jouent un rôle de premier plan dans différentes sphères de la société au Canada.

Obligation, Service, and/or Opportunity? Canadian MPs’ Choice of Language in Digital Constituent Outreach

by Vincent Raynauld and Emmanuelle Richez

Taking Protest to the Twitterverse: Making Sense of New Forms of Political Action on Social Media

by Vincent Raynauld and mireille lalancette

COM-6010 - Médias sociaux, communication politique et la redéfinition du paradigme de l'engagement politique citoyen

#PRLN7120 - Conducting Research on Twitter-based Communication Phenomena: Why Not?

POLI334 - The grassroots-intensive uncontrolled decentralization and hyper-fragmentation of e-politicking: Why should anyone care?

#PRLN1210 - #SOCIALMEDIARESEARCH: Basic principles and quasi-endless possibilities

COMM3106 - Image, politics and persuasion: “This revolution will [probably] be networked”

Débats télévisés des chefs durant les campagnes électorales au Canada : une formule à réviser

Une refonte de la formule et de la mécanique des débats télévisés des chefs pourrait favoriser la... more

Débats télévisés des chefs durant les campagnes électorales au Canada : une formule à réviser

An overhaul of the formula and mechanics of televised leaders’ debates could help reconcile the d... more

CBC The Current

Interview on uses of family and children by politicians during 2015 electoral campaign in Canada

¿Cuánto cuestan estas elecciones intermedias?

Slate2015 - Stop Putting Your Email Address in Your Email Signature

Second reading of Bill S-220, An Act to amend the Broadcasting Act (2013)

Honourable Pierre De Bané, P.C.'s allocution partly focusing on the Radio-Canada study (2013)

Calgary Herald 2012: Editorial on Radio-Canada study

Yahoo! Actualités Québec 2012: Editorial on Radio-Canada study (in French)

OpenFile 2012: Interview on Quebec student strike and social media

RCI 2009: Live radio interview on a project of the Centre for Media and Transitional Societies (in French)

Le Soleil 2008 : Article on the study of Quebec-based political bloggers (in French)

Agence Science-Presse 2006: Article on research on political blogs

Mise en réseau d'un média émergent: L'utilisation des sources d'information en ligne par les blogues durant la campagne présidentielle américaine en 2004 (2006)

The perfect political storm? The Tea Party movement, the redefinition of the digital political mediascape, and the birth of online politicking 3.0

This doctoral dissertation examines the growing impact of the two converging dynamics that are re... more

Scandals and Screenshots: Social Media Elites in Canadian Politics

Political Elites in Canada

Une Nouvelle Vague De Luttes Autochtones Au Canada

Peuples autochtones et politique au Québec et au Canada, 2020

Conclusion: The Calm Before the Storm

Springer eBooks, 2023

Introduction: The 2021 Canadian Federal Election

Springer eBooks, 2023

Rethinking Digital Activism as It Unfolds

University of British Columbia Press eBooks, Jun 15, 2019

Cabinet Solidarity in an Age of Social Media

University of British Columbia Press eBooks, Jun 15, 2019

The Neglected Populists: Breaking Down the Performance of the Left-Leaning New Democratic Party in the 2021 Canadian Federal Election

Springer eBooks, 2023

Social media, visuals, and politics: a look at politicians' digital visual habitus on Instagram

Edward Elgar Publishing eBooks, Jan 13, 2023

Correction to: The People’s Party of Canada and the Appeal of Anger Politics

Political Marketing in the 2021 Canadian Federal Election

The original version of this chapter was inadvertently published with the misspelled author name ... more

The Hyper–Masculine Campaign: Party Leader Brand Image, Heteronormativity and the 2021 Canadian Federal Election

Springer eBooks, 2023

Visual Culture, Personalization, and Politics: A Comparative Analysis of Political Leaders’ Instagram-Based Image-Making and Communication in Spain and India

International Journal of Strategic Communication

Canada is No Exception: The 2022 Freedom Convoy, Political Entanglement, and Identity-Driven Protest

American Behavioral Scientist

Canada has been relatively immune to grassroots-driven populist political forces in recent years ... more Canada has been relatively immune to grassroots-driven populist political forces in recent years despite global shifts toward a mainstreaming of nationalist identity-driven politics. The coronavirus disease 2019 (COVID-19) pandemic coupled with other shifts in the Canadian and international political landscapes, have changed this dynamic. This article takes interest in the 2022 Freedom Convoy—also known as Convoi de la liberté in French—through the lens of Canadian political as well as science and health-based communication. The protesters’ actions, and the subsequent political response, suggest an increased political entanglement with both protest movements and identity-driven political communications and messaging.

#La Résistance franco-ontarienne : le rôle des médias socionumériques

Enjeux et société: Approches transdisciplinaires

Pictures, Filters, and Politics: Instagram’s Role in Political Image Making and Storytelling in Canada

Visual Communication Quarterly, 2021

This article looks at how politicians can leverage the structural and functional properties of so... more This article looks at how politicians can leverage the structural and functional properties of social media platforms with a strong visual component for political image making and storytelling in a context of permanent campaigning. Specifically, it focuses on Justin Trudeau’s uses of Instagram to build and strengthen his public image of leadership through the development of largely positive, theme-based visual political narratives. This research offers an analysis of the content of 145 posts that appeared on his personal Instagram feed during his first year as prime minister of Canada (between October 19, 2015, and October 19, 2016). It allows us to identify key narratives designed to reach out to, connect with, and engage members of the public and traditional media.

“Different Strokes for Different Folks”: Implications of Voter Micro-Targeting and Appeal in the Age of Donald Trump

Political Marketing in the 2016 U.S. Presidential Election, 2017

Despite the 2016 US Republican presidential contest being considered by many as “one unlike no ot... more Despite the 2016 US Republican presidential contest being considered by many as “one unlike no others”, this chapter posits that its outcome can be attributed, at least partly, to dynamics that had affected the unfolding of previous American electoral contests. In their chapter, Raynauld and Turcotte explore contemporary political messaging and marketing tactics deployed by candidates running for the presidential nomination. As the Republican electorate was fragmented due to different factors, candidates engaged in hyper narrowcasting in order to reach out and mobilize specific groups of voters. Through the statistical analysis of polling data from key primary states, Raynauld and Turcotte conclude that by occupying narrow political “lanes”, Republican contenders collectively weakened their chances of winning, thus allowing Donald Trump to secure the nomination.

Politicking and Visual Framing on Instagram: A Look at the Portrayal of the Leadership of Canada’s Justin Trudeau

Études canadiennes / Canadian Studies, 2020

The success of political leadership is crucially dependent upon the ability to perform successful... more The success of political leadership is crucially dependent upon the ability to perform successfully in media-based interrogative encounters [...] Contemporary politician performance is not limited to such encounterspoliticians must manage a social media presence and engage in niche targeting of constituencies through online appearances (CRAIG 2016, 171). While digital media have become a central component of the contemporary political communication mediascape, many politicians have still not fully embraced this digital shift. However, Justin Trudeau and his team understood quickly that these platforms were powerful public outreach and engagement tools. Since his election as prime minister of Canada, Trudeau has been able to exploit the imagemaking and framing capabilities of digital media platforms to roll out a strategic narrative about his political leadership. Building on an analysis of all posts on his Instagram account during the year following his election as prime minister of Canada, this article is taking a close look at how Trudeau turned to visual framing in his Instagram posts to generate strategic political narratives, which emphasized and reinforced seven traits of his political leadership: 1) innovative leader at the helm of a prosperous country; 2) leader dedicated to positive policies; 3) leader dedicated to national unity; 4) leader promoting and respecting minority and marginalized communities; 5) comforting and reassuring leader; 6) leader valuing international dialogue and respect; 7) relatable leader. In doing so, this research work provides insights of interest into a specific dimension of the visual political communication strategy deployed by elected official on Instagram. More importantly, this article contributes to ongoing academic work on dynamics of visual political image-making and framing on social media in Canada and abroad. Si les médias numériques sont devenus un élément central du paysage médiatique de la communication politique contemporaine, de nombreux acteur.trice.s politiques n'ont pas encore pleinement intégré ce changement numérique. Cependant, Justin Trudeau et son équipe ont rapidement compris que ces plateformes étaient de puissants outils de sensibilisation et d'engagement du public. Depuis son élection au poste de Premier ministre du Canada, Trudeau a su exploiter les capacités de création d'images et de cadrage des plateformes de médias numériques pour déployer un récit stratégique sur son leadership politique. En s'appuyant sur une analyse de tous les messages de son compte Instagram au cours de l'année qui a suivi son élection au poste de premier ministre du Canada, cet article examine de près comment Trudeau s'est tourné vers le cadrage visuel de ses messages Instagram pour générer des récits politiques stratégiques qui soulignent et renforcent sept traits de son leadership politique : 1) leader novateur à la tête d'un pays prospère ; 2) leader voué à des politiques positives ; 3) leader voué à l'unité nationale ; 4) leader promouvant et respectant les communautés minoritaires et marginalisées ; 5) leader réconfortant et rassurant ; 6) leader valorisant le dialogue international et le respect ; 7) leader capable d'établir des relations. Ce faisant, ce travail de recherche fournit des aperçus intéressants sur une dimension spécifique de la stratégie de communication politique visuelle déployée par les élu.e.s sur Instagram. Plus important encore, cet

Note de recherche

Enjeux et société: Approches transdisciplinaires, 2021

Political Communication and the Trudeau Liberal Government

Assessing Justin Trudeau’s Liberal Government. 353 promises and a mandate for change, 2019

3. Stars, argent et approbation : appuis politiques des célébrités au Canada et aux États-Unis

Selfies & stars, 2019

La communication politique et le gouvernement libéral de Trudeau