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==The ABC Circle logo==
[[Image:American Broadcasting Company Logo.svg|2-D base logo used from 1962 until 2007. Still used in print.|left|thumb|100px]]
In 1961, [[Paul Rand]] designed a new logo which was introduced in the fall of 1962,<ref name="NYTTVrole">{{cite news |work=[[The New York Times]] |last=Rawsthorn |first=Alice |authorlink=Alice Rawsthorn |date=2009-03-06 |url=http://www.nytimes.com/2009/03/06/arts/06iht-design9.html |title=TV and its role in popularizing modernism in America}}</ref> at the beginning of the 1962-63 season, which was first seen after the October 19, 1962 episode of ''[[I'm Dickens, He's Fenster]]'', as the production/closing logo card. This is the current "ABC Circle" logo, now used for over 40 years, of a simple circle with the lowercase letters "abc" in an ultra-modern (for its time) [[typeface]] inside. The typeface used is a simple geometric design inspired by the [[Bauhaus]] school of the 1920s; its simplicity makes it easy to duplicate, something ABC has taken advantage of many times over the years (especially before the advent of [[computer graphics]]).
Several variations of the ABC Circle logo have been used since then. In 1963, the letters "abc" were multicolored, an orange "a", a blue "b", and a green "c", to emphasize color programming. In 1969 and the early 1970s the logo was animated with several concentric circles in a "tunnel" effect. In 1975 an orange ABC Circle logo rose over a reflective ocean-like surface to coincide with the slogan "Welcome To A Bright New World." In 1978, the logo appeared in a starfield. In 1983, a golden ABC Circle logo appeared on a blue diagonally striped background. In 1987, the circle consisted of thin multicolored diagonal stripes. In the late 1980s until 1996, three-dimensional computer animation was used to manipulate the logo.
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