B. Joseph Pine II

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B. Joseph Pine (born 1958) is an American author. He coined the term "experience economy".

Bibliography

Mass Customization: The New Frontier in Business Competition, 1992
Do You Want to Keep Your Customers Forever?, B. Joseph Pine II, Don Peppers, Martha Rogers, Harvard Business Review Classics (Originally published in Harvard Business Review in March 1995), 2010
The Experience Economy: Work is Theatre & Every Business a Stage, B. Joseph Pine, James H. Gilmore, 1999
Authenticity: What Consumers Really Want,^[1] 2007

Video

TED Talks, 2009
Yes, And, 2006

References

^ La Ferla, Ruth (27 April 2006). "Hooked On a Feeling". The New York Times. Retrieved 27 September 2010.

Sources

Design & Emotion - Interview with Joseph Pine - Getting Emotional With... Joe Pine (2010) URL: http://www.design-emotion.com/2010/06/22/getting-emotional-with-joe-pine/

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