Colombina, or Dulces Colombina, is a Colombian multinational[2] candy brand.[3] The brand operates in Venezuela,[4] the United States and 78 other countries around the world.[1]
| Country | Colombia |
|---|---|
| Introduced | 1927 |
| Markets | Worldwide (over 80 countries)[1] |
| Website | colombina.com |
Among their main domestic market competitors are "Super",[5] "Nutresa", "Casa Luker", "Aldor", "Trululu", "Dulces La Americana" and "Comestibles Italo".[6] ,
History
editColombina was started by don Hernando Caicedo, a Valle del Cauca native. In 1918, he began milling sugar cane at a small plot. Eventually, he moved into a mill named the "Riopala" mill. He started saving his money and, in 1927, established the "Colombina Food Company"[7] in Cali.
During the 1970s, Hernando Caicedo's son, Jaime Hernando, took over the company's reigns. He expanded the branch's reach to the United States and Europe, inventing, along the way, a type of candy named "Bon Bon Bum". Later, after Nutella entered the Colombian market, Colombina launched a competing brand called "Nucita". During that era, the company hired the famed French mime, Marcel Marceau, to promote their candies on television advertisement campaigns.[8]
In 2012, Colombina opened a production plant in South Africa.[9]
As of 2022, Cesar A. Caicedo was Colombina's president. He has been in that position for more than two decades.[10]
References
edit- ^ a b Ramírez-Santos, Hernando (May 9, 2023). "Cómo Colombina busca endulzar a las nuevas generaciones en EEUU".
- ^ S.A.S, Editorial La República. "Colombina subió 36% sus ventas del primer trimestre impulsado por dulces y galletas". Diario La República.
- ^ Payne, Christopher (October 25, 2018). "La vida íntima de las golosinas" – via NYTimes.com.
- ^ "Bon Bon Bum y Supercoco: los dulces más comprados por los venezolanos desde la apertura de la frontera". September 27, 2023.
- ^ "Dulces que más se venden en Colombia para Halloween; dos empresas compiten duro". pulzo.com.
- ^ "En plena guerra contra el azúcar, Colombia se ubica como el mayor productor mundial de chupetas de dulce". Semana.com Últimas Noticias de Colombia y el Mundo. June 29, 2023.
- ^ "History". colombina.com.
- ^ "Nucita, uno de los dulces colombianos más apetecidos del mundo". revistadiners.com.co. November 15, 2023.
- ^ "Con dulces y moldes para la construcción, tres empresas caleñas crecen en África". August 23, 2023.
- ^ Línea, Bloomberg (September 18, 2023). "César Caicedo". Bloomberg Línea.