Gbemi Olateru Olagbegi is a Nigerian former broadcaster at The Beat 99.9 FM[1] (she resigned in December 2021[2]), entrepreneur and co-host of "Off-Air with Gbemi & Toolz" podcast.[3] Gbemi is the granddaughter of late Olowo of Owo Sir Olateru-Olagbegi II KBE. In 2008, Gbemi won the on-air personality of the year at the Future Awards Africa.[4] In 2015, Gbemi founded Gbemisoke shoes.[5] A shoe line created for women with difficulties in shopping for the right shoe size. At the fifth edition of the Arise Fashion Week, Lagos in 2018, Gbemi walked the runway for FIA Factory. In 2019, Gbemi became one of the faces from Megalectrics Ltd for Rémy Martin.[6]
Gbemi Olateru Olagbegi | |
|---|---|
 Gbemi on Off Air with Gbemi and Toolz in 2023 | |
| Born | Gbemi Olateru Olagbegi 18 July 1984 |
| Alma mater | Pan-African University, Lagos (MSc, Media & Comm), Oakland University, Rochester (BA, Comm) |
| Occupation(s) | Media personality, Executive Producer, Group VP, Marketing. |
| Years active | 2005–present |
| Spouse |
Femisoro Ajayi (m. 2018) |
| Relatives | Bukunyi Olateru-Olagbegi |
Early life
editGbemi was born on July 18, 1984, to Banke and Yemi Olateru-Olagbegi in St. Nicholas Hospital, Lagos. She attended Pampers Private School, Surulere, The Nigerian Navy Secondary School, Ojo between 1993 and 1997 then continued her secondary school education at Queens College, Yaba where she graduated in 2000. She obtained a B.A. in communications at Oakland University, Rochester and MSc. in Media and Communications from Pan-Atlantic University, Lagos.
Career
editBroadcasting career
editAfter school, Gbemi served as a member of the youth corp at the Nigerian Television Authority, NTA 2 channel 5, Victoria Island before she moved to Cool FM Nigeria in 2005 where she hosted the Good Morning Nigeria show with the late Dan Foster for a year. In 2006, Gbemi hosted the Midday Oasis until 2009 when she left Cool Fm for The Beat 99.9 FM. Gbemi was the deputy program director at Beat FM from 2011 to 2016 and Program Director to the sister-company, Naija FM 102.7 from 2011 to 2017. She left radio in December 2021.
Entrepreneur career
editShe is known to be a serial entrepreneur. In 2015, Gbemi founded her shoe line, Gbemisoke Shoes, an idea born out of her personal experience when shopping for shoes.[7]
Acting career
editGbemi's first film appearance was in 2017, in a web series titled Our Best Friend's Wedding.[8] She played the role of Kemi in the romantic dramedy by The Naked Convos in collaboration with RedTv. It starred Oreka Godis, Adebola Olowu, Chris Attoh and lasted for two seasons. In 2020, she featured in another short film by The Naked Convos titled Heaven Baby.[9]
TNC
editAfter Gbemi Olateru-Olagbegi left radio on 24 December 2021. She was appointed as co-founder and co-executive producer of one of Africa's entertainment startups, TNC Africa. TNC Africa is a digital-focused TV and film production company. it was launched in January 2021 by Olawale Adetula and Daniel Aideyan.[10]
Wakanow Group
editOn 1 February 2023, Gbemi Olateru-Olagbegi announced her appointment as Group VP, Marketing at Wakanow Group. Gbemi supervises and develop marketing strategies for the brands within her portfolio, including Wakanow and Kalabash.[11]
Personal life
editGbemi is a member of the royal Olagbegi Family of Owo, Ondo State. She has three brothers, Olatokunbo Olateru-Olagbegi, Bukunyi Olateru-Olagbegi and Adenola Olateru-Olagbegi and is happily married to Femisoro Ajayi
Career Timeline
edit- 2005-2006: Good Morning Nigeria Show, Cool FM Nigeria Co-host
- 2006-2009: Midday Oasis, Cool FM Nigeria Host
- 2009–2021: Drive Time Show, The Beat 99.9 FM, Lagos Host
- 2011-2017: Program Director - Naija FM 102.7, Lagos
- 2011-2016: Deputy Program Director - The Beat 99.9 FM Lagos
- 2021–Present: Executive Producer, TNC
- 2023–Present: VP Marketing, WakaNow Group
Notable Interviews
editFilmography
edit| Year | Title | Role | Notes |
|---|---|---|---|
| 2017 | Our Best Friend's Wedding S1 | Kemi | |
| 2020 | Heaven Baby | Sandra | |
| 2021 | Our Best Friend's Weddingg S2 | Kemi |
Awards and nominations
editShe won the City People Awards & The Nigerian Media Merit Awards in 2016 for On Air Personality of the Year.
| Year | Award | Category | Result | Ref |
|---|---|---|---|---|
| 2008 | The Future Awards Africa | On Air Personality of the Year | Won | [16] |
| Dynamix Awards | Radio Presenter of the Year | Won | ||
| Green Awards of Excellence | Radio Category | Won | ||
| 2009 | Exquisite Lady of the Year Award | Best Female Radio Presenter | Won | |
| 2010 | The Future Awards Africa | On Air Personality of the Year | Nominated | |
| 2015 | Nickelodeon Kids Choice Awards | Favourite Nigerian On-Air Personality | Nominated | [17] |
| 2016 | City People Awards | On Air Personality of the Year | Won | |
| The Nigerian Media Merit Awards | On Air Personality of the Year | Won | ||
| 2021 | Net Honours | Most Popular Media Personality (female) | Nominated | [18] |
References
edit
- ^ "Gbemi Olateru-Olagbegi - Social Media Week Lagos 2020". www.smwlagos.com. Social Media Week Lagos.
- ^ "Gbemi Olateru-Olagbegi Goes Down Memory Lane as She Announces Her Last Day on Radio". www.bellanaija.com. Bella Naija.
- ^ "Another Exciting Episode Of The "Offair Show" With Gbemi & Toolz is Here. Watch". www.bellanaija.com. Bella Naija.
- ^ "The Future Awards 2008". www.bellanaija.com. Bella Naija.
- ^ "Gbemi Olateru Olagbegi Launches Gbemisoke Shoe Line". www.thecable.ng. The Cable.
- ^ "Remy Martin Partners Chris Ubosi On New Campaign". thenationonlineng.net. The Nation.
- ^ "Gbemisoke Shoe An Idea Born From Her Own Personal Experience". www.briefessentials.com. The Brief.
- ^ ""Our Best Friend's Wedding" 10 things that happened on season 1 finale". www.pulse.ng. Pulse NG.
- ^ "Oreka Godies, Ibrahim Suleiman give riveting performance in Heaven Baby". www.vanguardngr.com. Vanguard.
- ^ "Gbemi Olateru-Olagbegi Joins TNC Africa as Co-Founder and Executive Producer". www.bellanaija.com. BellaNaija. Retrieved 2 March 2022.
- ^ "TNC Africa co-founder, Gbemi Olateru-Olagbegi joins wakanow/". www.thisdaylive.com. ThisDayLive. Retrieved 3 February 2023.
- ^ "Davido expecting baby number two with American-Based lover". www.premiumtimesng.com. Premium Times NG.
- ^ "Davido talks "A Better Time" Album, #BBNaija & New Music "Fem" on The Beat 99.9Fm #DriveTimeShow". www.bellanaija.com. Bella Naija.
- ^ "'I Can't Be Faithful To One Woman' Pop star admits". www.pulse.ng. Pulse NG.
- ^ "Download and listen to Kim Kardashian's Interview with Beat FM Lagos". www.36ng.ng. 36ng.
- ^ "The Future Awards 2008". bellanaija.com. Bella Naija. Retrieved 16 January 2008.
- ^ Bellanaija. "Gbemi Olateru-Olagbegi, Tosyn Bucknor & Mannie nomminated in favourite Nigerian On-Air Personality slot for 2015 Nickelodeon Kids Choice Awards". bellanaija.com. Bella Naija.
- ^ "Net Honours - The Class of 2021". Nigerian Entertainment Today. Retrieved 2021-09-07.