Nand (Urdu: نند, lit.'Sister-in-law') is a Pakistani soap series aired on ARY Digital from 4 August 2020 to 13 April 2021. It is produced by Fahad Mustafa under Big Bang Entertainment. It stars Javeria Saud, Minal Khan, Aijaz Aslam and Shahroz Sabzwari and Faiza Hasan.[1][2]

Nand
Title card
GenreFamily drama
Soap opera
Written bySamina Ijaz
Directed bySyed Zeeshan Ali Zaidi
StarringFaiza Hasan
Javeria Saud
Aijaz Aslam
Shahroz Sabzwari
Theme music composerBackground Score:
Salman Khan
Deniss Tanveer
Sk Studio
Opening themeSoya Hai Naseeba Rabba by Sanam Marvi
Country of originPakistan
Original languageUrdu
No. of seasons1
No. of episodes146
Production
ProducersFahad Mustafa
Dr. Ali Kazmi
Production locationKarachi
Camera setupMulti-camera setup
Production companyBig Bang Entertainment
Original release
NetworkARY Digital
ReleaseAugust 4, 2020 (2020-08-04) –
April 13, 2021 (2021-04-13)

Plot

edit

Nand is a drama surrounded by emotions.[clarification needed] The story revolves around family issues. Gohar is the nand of Rabi.[3] Saqib is the younger brother of Gohar and the husband of Rabi. Gohar cannot stand Rabi in her brother's life. She creates issues in their married life. Jahangir is the brother-in-law of Saqib and husband of Gohar that later marries Rabi.[clarification needed]

Cast

edit

Production

edit

Previously titled Rishton Ki Zanjeer, the serial was first announced by Khan through her instagram account in February 2020.[8]

The television series was first planned to be a 30 episode finite series and was supposed to air on the 8PM prime time slot but few months before airing the channel shifted the serial to a Soap drama airing 4 days a week (Mon-Thurs 7PM).[9]

The first teaser of the series was released on 25 July 2020.[10]

Due to extraordinary response, the serial was extended and the cast came back to shooting to start the extension storyline. However, Faiza Hassan quit the series and then the makers decided to call her for a small cameo role to grandly end her role. Faiza Hassan was later replaced by Javeria Saud, who played Nand in the extension storyline.[11] Minal Khan also quit the serial due to her father's death but her character wasn't replaced, it was simply sidelined.[12]

In March 2021, it was announced that the series will go off air before Ramadan 2021 and the last episode will be air on 13 April 2021.[13]

Reception

edit

Nand opened up with average ratings around 2.5[14] but soon increased to 4.0.[15] Gradually, the ratings increased and had reached TRPs of 10 and higher.[16] It was also criticised for its over-melodramatic story and re-entry of the main protagonist after plastic surgery.[17][18]

The high ratings continued for the serial in 2020 and early 2021,[19] however in February 2021 ratings declined slowly[20] due to excessive dragging in the storyline but the serial still managed to keep its position as slot leader.[21]

Awards and nominations

edit

Lux Style Awards

edit
Ceremony Categories Recipients Result
21st Lux Style Awards[22] Best TV Long Play Nand Nominated

ARY People's Choice Awards

edit
Date of Ceremony Award Category Recipient(s) and nominee(s) Result References
March 2021 ARY People's Choice Awards Favorite Drama Serial- Long Format Nand Nominated [23][24]
Favorite Director Syed Zeeshan Ali Nominated
Favorite Writer Samina Ejaz Nominated
Favorite Actor Aijaz Aslam Nominated
Favorite Actor in a role of Baap Nominated
Favorite Actress Faiza Hasan Nominated
Favorite Actor in a role of Nand Nominated
Favorite Actor in a role of Wife Minal Khan Nominated
Favorite Actor in a role of Bhabhi Won
Favorite Actor in a role of Bahu Nominated
Favorite Actor in a role of Bhai Shehroz Sabzwari Nominated
Favorite Actor in a role of Husband Nominated
Favorite Emerging Talent (Female) Maha Hasan Nominated
Favorite Emerging Talent (Male) Hamza Tariq Jamil Nominated

References

edit
  1. ^ Baddhan, Raj (28 July 2020). "ARY set to launch new fiction 'Nand' in August". BizAsia | Media, Entertainment, Showbiz, Brit, Events and Music. Retrieved 23 December 2020.
  2. ^ "WATCH: Gohar goes mad as ARY Digital's 'Nand' reaches climax". ARY NEWS. 21 November 2020. Retrieved 23 December 2020.
  3. ^ "Why Javeria Saud Replaced Faiza Hassan In Nand|Pakshowbiz". Pakistan Showbiz. 23 December 2020. Retrieved 24 December 2020.
  4. ^ "Javeria Saud replacing Faiza Hassan in Nand". Daily Mail Pakistan. 23 December 2020. Retrieved 24 December 2020.
  5. ^ "Faiza Hassan about his drama serial "Naand"". Pakistan Showbiz. 17 December 2020. Retrieved 23 December 2020.
  6. ^ "Kya Rabi ko Dusra Nikah Karna Chahiye Tha? Minal Khan(Left) - Nand - ARY Digital Drama - YouTube". www.youtube.com. Retrieved 23 December 2020.
  7. ^ "Aijaz Aslam vow the audience with his role in drama Nand". nation.pk. 25 September 2020. Retrieved 23 December 2020.
  8. ^ "Minal Khan to star in an upcoming Big Bang Entertainment's play". Oye Yeah. 25 February 2020.
  9. ^ "Here's a list of all of ARY Digital's upcoming mega dramas". Something Haute. 17 July 2021.
  10. ^ "New Drama Serial " Nand " - Teaser 1 - Coming Soon only on ARY Digital - YouTube". Retrieved 23 December 2020 – via You Tube.
  11. ^ Akbar, Hammad (24 December 2020). "Old 'Nand' In A New Face – Drama Goes The Plastic Surgery Way!". Galaxy Lollywood. Retrieved 11 April 2021.
  12. ^ Shabbir, Buraq (14 January 2021). "Comment: Why is drama serial Nand still going on?". CutACut. Retrieved 11 April 2021.
  13. ^ "Aijaz Aslam bids 'Nand' farewell as he confirms the final upcoming episodes". Daily Times. 3 April 2021. Retrieved 11 April 2021.
  14. ^ "Extra Ordinary Start!". facebook. 10 August 2020.
  15. ^ "Compelling Emotions!". facebook. 19 August 2020.
  16. ^ "Intense Story!". facebook. 2 October 2021.
  17. ^ "Javeria Saud replaced Faiza Hassan in Nand and it is now giving us a real 'StarPlus' vibe". Girls.PK. 26 December 2020.
  18. ^ Abbas, Ifra (25 December 2020). "Gohar undergoes a plastic surgery and fans are just not happy". niche.com.pk.
  19. ^ "Here are the top five Pakistani dramas of November 2020". CutaCut. 4 December 2020.
  20. ^ "Delightful Performance!". instagram. 25 February 2021. Archived from the original on 24 December 2021.
  21. ^ "Supreme Emotions!". instagram. 12 March 2021. Archived from the original on 24 December 2021.
  22. ^ "LSA 2022: And the nominees are". 23 November 2022.
  23. ^ "ARY People's Choice Awards 2021 – List of Nominations". IncPak.
  24. ^ "ARY People's Choice Awards: Here's a list of winners who took the trophy home". Something Haute. 5 March 2021.
edit