Pegasus News was an online-only hyperlocal news source serving the Dallas–Fort Worth region, founded by Mike Orren.
 Pegasus News homepage on February 4, 2013 | |
Type of site | Hyperlocal news |
|---|---|
| Available in | English |
| Owner | The Dallas Morning News |
| URL | www |
| Commercial | yes |
| Registration | optional |
| Launched | December 2006 |
| Current status | defunct |
Originally owned by PanLocal Media LLC,[1] the site pioneered several features now common in news platforms, including customized content per-user, programmatic advertising, content curation from partner sites and tight integration of advertising and editorial within a single content management system.
In 2007 the website was acquired by Fisher Communications, who announced plans to adapt the Pegasus model for the websites of their television stations.[2]
In 2008, Pegasus News won both a Katie Award from the Dallas Press Club and an Eppy Award from Editor & Publisher for "Best Web Site".[3]
In 2009, Gap Communications, a company specializing in mid-sized radio markets, acquired Pegasus News.
In July 2012, Pegasus News was acquired by The Dallas Morning News.[4][5] The website was ultimately shut down in February 2014.[6]
References
edit- ^ Godinez, Victor (January 8, 2009). "Pegasus News parent sold for $1.5M". The Dallas Morning News. Dallas, TX: A. H. Belo. McClatchy-Tribune Business News.
- ^ Levith, Will (July 23, 2007). "Fisher Acquires Startup Pegasus News". MediaWeek. Vol. 17, no. 28. p. 25.
- ^ Fischer, Kent (November 16, 2008). "Morning News honored at Press Club of Dallas' Katie Awards". The Dallas Morning News. Dallas, TX: A. H. Belo. McClatchy-Tribune Business News.
- ^ Jacobson, Gary (July 16, 2012). "The Dallas Morning News buys hyperlocal online news provider Pegasus News". The Dallas Morning News. Dallas, TX: A. H. Belo. Retrieved February 4, 2013.
- ^ Nicholson, Eric (July 17, 2012). "Here's Why the Morning News Really Bought Pegasus News". Dallas Observer. Dallas, TX: Voice Media Group. Retrieved February 4, 2013.
- ^ Say goodbye to Dallas website Pegasus News
External links
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