Blendtec
| File:Blendtec Logo.svg | |
| Type of business | Consumer Goods |
|---|---|
| Founded | 1975 |
| Headquarters | , USA |
| Area served | Global |
| Founder(s) | Tom Dickson |
| Key people | Reed Beus, Chairman/CEO |
| Industry | Blenders |
| Products | Total Blender Classic Series |
| Parent | K-TEC, Inc. |
| Advertising | Will it Blend? |
Blendtec is a company that sells professional and home blenders. It is a division of K-TEC, INC..[1] The founder of Blendtec is Tom Dickson.[1] The company was founded in (and as of 2013[update] still operates primarily from) Orem, Utah.[2]
Blendtec is notable for its Will It Blend? viral marketing campaign, where Dickson blends different products, including iPods, iPhones, marbles, golf balls, remote controls and much more.
In February 2006, Blendtec sued Vitamix Corporation for infringing its patents on Blendtec’s “Wild Side” jar design, which Vitamix had allegedly copied as its own MP and XP containers. The court concluded Vitamix had infringed Blendtec’s patents, and awarded Blendtec total damages of approximately $24 million.[3]
Products
Residential Models: Total Blender Classic Series Designer Series Signature Series Professional Series
Commercial Use Models: EZ Blender SpaceSaver Q-Series Stealth
References
- ^ a b Mixing It Up, New York Times, Rob Walker, August 22, 2008
- ^ [1]
- ^ Vitamix Infringement Case Summary
See also
External links
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