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Forrester Creations
Company typeFashion house
IndustryFashion and cosmetics
Founded1958
FounderEric Forrester
Stephanie Forrester
HeadquartersS. Haragate Avenue,
Los Angeles, California
,
U.S.
Number of locations
Paris, France
Key people
Eric Forrester - CEO
Rick Forrester - President
Thomas Forrester - Vice-President
Steffy Forrester - Public Relations
Thorne Forrester - Shipping Department
Brooke Logan - Executive
ProductsHaute couture, apparel, perfume, jewelery, fashion accessory
Total assets$300,000,000
OwnerEric Forrester, Sr.
Ridge Forrester, Sr.
Steffy Forrester
Thomas Forrester
Bill Spencer, Jr.
Number of employees
2100 (2009 est.)
DivisionsForrester International
Footnotes / references

From the television show The Bold and the Beautiful.

Forrester Creations is a fictional fashion house from the CBS daytime drama The Bold and the Beautiful. It is located on fictional S. Haragate Avenue in Los Angeles.

History

In 1958 Stephanie Douglas Forrester (Susan Flannery) convinced her father, a businessman named John Douglas, to lend her and her husband Eric Forrester (John McCook) $50,000 to begin a company. The company thrived for many years becoming one of Los Angeles premiere fashion design houses.

In 1993, chemist Brooke Logan (Katherine Kelly Lang) gained 51% of stock and became Chief Executive Officer of Forrester. This is when the company could not buy her BeLieF product. The Forresters re-gained control and Eric was voted back in as CEO. In 2005, Stephanie discovered that she had a trust fund which stated that she has been full owner of Forrester since its beginning. She fired several employees such as Brooke and Eric. She made Thorne Forrester President of the company. She later split shares between all of her children, Eric, Taylor Forrester and Brooke.

The company was then taken over by Nick Marone, who blackmailed the Forresters into selling it to him. Then, Jackie Marone was made President of the company,and Clarke Garrison was made Head Designer. After the takeover many employees(including Luigi) quit the company. Forrester Creations bought many of the boutiques in LA except for Fenmore Department Stores. And became the only major buyer except for Lauren,until Forrester Originals opened their own line of boutiques.

Eric once again got the company back became Owner, Chairman and CEO. He later gave Ridge the CEO position, then he said he would give the Chairman position to Ridge after he retires. In late 2008 Rick Forrester was made President of the company. Then in mid-2009,Eric fired Stephanie Forrester from Forrester Creations.
In 2009, the company began facing problems when sales started going down, after Stephanie got fired by Eric sales went further down. So after Thorne and Felicia quit and Brooke took a leave of absence. The Company was late paying their bank loans and in order to save the company from total collapse he had to sell the company to Bill Spencer, Jr. The agreement was that on the same employees stay with the company on a non-compete clause with Katie Logan becoming the new Chief Executive Officer.

Katie then offered Ridge the position of President,but he said he couldn't be an executive for Katie. Then she offered Thorne the position of Vice President but he also turned her down. when she then asked Brooke and Donna into those positions,they accepted it. Then Rick Forrester is again Head of the "Forrester International", and Steffy Forrester was promoted to Head of Public Relations and Marketing. Then Katie promotes Line "Hope for the Future" of Hope Logan.

Then in 2010, Steffy Forrester successfully blackmailed Bill Spencer, Jr. into selling the company back to her family again.Then Ridge,Eric,Stephanie & Taylor became the owners of Forrester Creations,each owning 25% of the stock,which cost each of them to pay $50 Million. Ridge was named as CEO of the Company. Eric Forrester had his 25% of the company but after his divorce from Donna Logan, half of his 25% went to Donna as part of the settlement. Later on, Donna would sell her shares to Bill Spencer vowing control of Forrester again. In July 2010, Ridge fired Steffy from the company after the Brooke scadal was made public. Taylor later give Steffy her shares in the company.

Current Lines and Product Offerings

The Forrester Couture line(sometimes referred to as Forrester Originals) was and remains the bread and butter of Forrester Creations. With the start of the company Head Designer Eric Forrester Sr and wife Stephanie Forrester sought to create high end, classy and top notch products. Initially conservative in nature with Ridge Forrester his son and protege joining the design team, they sought to make their couture line more provocative but still hold to the ideals. Today Forrester Couture is a leading fashion design firm built on their history of couture and ideals. Lead designer Eric Forrester.

The Thomas Forrester's Men's Line, originally controversially called Taboo, is a revision of the classic Forrester Men's line and was started by Thomas Forrester in 2011. The line was an in in-company competition with the Hope For The Future Line. Thomas was inspired by Brooke's scandalous first presentation of Brooke's Bedroom and decided to kiss her as the finale of the fashion show. Brooke was surprised by this and most of the other families disgusted by Thomas' behavior. In the end it created a buzz and the line was considered a success. Lead Designer Thomas Forrester.

Hope For The Future is a fashion line for young girls and also a campaign that was headed by Hope Logan and created to appeal younger costumers in 2011. The line was an in in-company competition to the Thomas Forrester's Men's Line. Hope For The Future became very successful but most recently struggled because of Hope's personal life. Lead Designer Caroline Spencer.

The Brooke's Bedroom Lingerie Line and Intimates was first started by the company's then CEO Brooke Logan in 1998. It became a huge success and created much buzz as the line moved away from the conservative image of the company. The launch of the line caused a scandal as Stephanie Forrester made her disapproval of the line known to the press and attacked Brooke falling onto a bed with her in a skirmish. In 2006, Stephanie admitted at a press conference that Brooke's Bedroom has become FC's most successful fashion line.[1] By 2010 the line had fallen off the radar multiple times and was recreated under the brand name Intimates which was lead and modelled by FC founder Steffy Forrester. This attempt proved to be a failure as advertisers pulled out and the line was pulled back and reduced in favour of focusing on the more family friendly Hope for the Future line which at the time was a major success. Lead Designer Eric Forrester.

Former Lines and Products

The Ambrosia Fashion Line was created by Amber Moore in 2002 and was one of Forrester Creations most promising lines in years. But when Ridge Forrester left the company and could argue Lauren Fenmore of Fenmore Department Stores to break off her business relationship with Forrester and take on the new collection of Spectra Fashion instead. After this move, Forrester Creations faced financial trouble. Amber and her husband Rick Forrester try to save the line through Telesave, which becomes a success.

Forrester Fragrance was initiated by Eric Forrester in 2007 to be a part of the Forrester Originals line of products. To do this he brought in Ashley Abbott former President and CEO of Jabot Cosmetics to create the formula. However after a year of development and a merger of Forrester Creations and Forrester Originals into one company the fragrance line was dropped.

The BeLief formula was created by Brooke Logan. It removed wrinkles from fabric. Brooke wasn't under contract at Forrester Creations at the time the formula was created. That caused Eric Forrester and his then ex-wife Stephanie to lose the majority of 51 percent of the company in 1993.

Rivalries

Forrester Creations had a long-time rivalry with fellow fashion house, Spectra Fashions, owned by Sally Spectra (Darlene Conley).[2] Because he rarely was given a chance to shine at Forrster, Thorne went to work for Spectra Creations.[3] Another rival in recent times is Jackie M owned by Jacqueline Payne Marone (Lesley-Anne Down).[4][5]

Current Ownership Breakdown

  • 37.5% Eric Forrester
  • 25% Steffy Forrester
  • 20% Ridge Forrester
  • 12.5% William Spencer Jr.
  • 5% Thomas Forrester

Employees

Management Team:

Design Team:

Additional Employees:

References

  1. ^ YouTube.com: Stephanie's Press Conference to welcome Brooke back (2006)
  2. ^ Novakovich, Lilana (29-12-2000). "B&B character rightfully put in wax". The Record. Retrieved 03-11-2012. {{cite news}}: Check date values in: |accessdate= and |date= (help)
  3. ^ Johnson, Nancy (07-02-2005). "Amber plots revenge on 'B&B'". The Boston Globe. Retrieved 03-11-2012. {{cite web}}: Check date values in: |accessdate= and |date= (help)
  4. ^ http://www.tvguide.com/News/Bold-Beautiful-Gets-1034890.aspx
  5. ^ http://www.canyon-news.com/artman2/publish/On_the_Industry_1168/Spotlight_on_Rick_Hearst.php
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