Shaun Gregory

Shaun Gregory is Chief Executive of Exterion Media, Europe’s largest privately held out-of-home advertising business, responsible for the company’s leadership, strategy and growth. Its core business is to engage and deliver valuable audiences for advertisers, and make ordinary journeys extraordinary for consumers. The company engages with over 165 million consumers spanning the UK, France, Ireland, Netherlands and Spain. In October 2015 it was acknowledged as one of the UK’s fastest growing private companies in The Sunday Times Top Track 250.

Prior to joining Exterion Media, Gregory was Managing Director of Telefónica Digital’ s global advertising business, providing leadership to new, developing and established media businesses across the globe. Prior to this role Gregory worked with the UK Executive team to help transform O2 from a ‘pure play’ Telco into a leading connectivity service brand, widely acknowledged as the leader amongst its peer group in the UK. Gregory also underpinned the launch of Priority Moments in the UK, now rolled out into other countries across Telefónica.

Prior to this Gregory was Chief Executive of Blyk. He worked alongside Pekka Ala-Pietilä, the former president of Nokia to launch the world’s first advertiser funded mobile network. He was also responsible for the strategy and fundraising of the UK business. Before moving into mobile, he was Director of New media at Telegraph Media Group where he is widely credited for spearheading the transformation of The Telegraph from a newspaper into a fully integrated 24/7 multimedia group. Telegraph Media Group won a range of Awards and is widely credited as a leader of change within the newspaper industry.

Gregory became Managing Director at Emap plc in 2006. At Emap he helped make Magic 105.4 FM, London's number one commercial radio station. He also expanded other household name radio stations including Kiss and Kerrang from local radio stations into national brands, all winning Media Brand of the Year awards in successive years. He created, launched and managed numerous online and mobile ventures and developed a multi-platform position, matched only by the BBC.

Alongside his full-time executive role at Telefónica, Gregory has participated in a number of early stage, start up and interesting businesses. He has been a Non-Executive Director on many Boards, including WEVE, Telefonica’s WAYRA, Ocean Outdoor, Bliss Media and Proxama. He has also served on a number of Trade Bodies, including the Advertising Association and has help shape advertising policy in the UK.

Career chronology

July 2014 to present: Chief Executive Officer, Exterion Media (London)·^[1]
February 2009 – July 2014: Managing Director of Telefónica Digital’s global advertising business (London,Madrid, São Paulo, Mountain View and Tel Aviv)·
February 2009 – January 2012: Managing Director O2 Media prior to integration into Telefónica Digital·
September 2012 – Present: Non-Executive Director, Ocean Outdoor·
June 2012 – Present: Global Board Member & Vice-Chairman, Mobile Marketing Association·
December 2010 – Present: Non-Executive Chairman, TagMan·
September 2007 – February 2009: Chief Executive, Blyk
March 2006 – September 2007: Director of New Media, Telegraph Media Group·
July 1992 – March 2006: Emap plc