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Talking Rain launched the "Live in Full Flavor" advertising campaign in 2022 to celebrate life's flavors every day.<ref>{{Cite web |title=Sparkling Ice Celebrates Little Moments in Life Through 2022 Live in Full Flavor™ Campaign |url=https://finance.yahoo.com/news/sparkling-ice-celebrates-little-moments-140000698.html |access-date=2022-06-22 |website=finance.yahoo.com |language=en-US}}</ref>
Talking Rain launched the "Live in Full Flavor" advertising campaign in 2022 to celebrate life's flavors every day.<ref>{{Cite web |title=Sparkling Ice Celebrates Little Moments in Life Through 2022 Live in Full Flavor™ Campaign |url=https://finance.yahoo.com/news/sparkling-ice-celebrates-little-moments-140000698.html |access-date=2022-06-22 |website=finance.yahoo.com |language=en-US}}</ref>

== Philanthropy ==
Talking Rain launched a national campaign, Cheers to Heroes, in May 2020 to bring recognition to America’s hometown heroes by asking consumers to nominate a friend, peer, co-worker, or neighbor who is considered an everyday hero. to win cash prizes. [[Gabby Douglas]] led the campaign that nominated men and women who put their own lives at risk to go to work and serve the public during the [[COVID-19 pandemic]].<ref>{{Cite web|last=|first=|date=|title=Talking Rain partners with nonprofit to recognize front-line workers|url=https://www.bizjournals.com/seattle/news/2020/04/23/talking-rain-teams-with-nonprofit-to-reward-heroes.html|url-status=live|archive-url=|archive-date=|access-date=2021-02-17|website=www.bizjournals.com}}</ref> Similarly, Chris Hall announced Sparkling Ice Cheers to You Beautification Project where Talking Rain will spend $250,000 across [[Summerville, South Carolina|Summerville]], South Carolina; Hopkinsville, Kentucky and Bedford, Texas for the restoration of the public spaces.<ref>{{Cite web|last=Bienasz|first=Gabrielle|date=2020-09-22|title=This CEO Wants to Make Towns More Beautiful--One Pickleball Court at a Time|url=https://www.inc.com/gabrielle-bienasz/talking-rain-chris-hall-renovate-small-towns.html|url-status=live|access-date=2021-02-17|website=Inc.com|language=en}}</ref> The second annual Sparkling Ice Cheers to Heroes campaign was announced in April 2021 to honor and celebrate America’s everyday heroes.<ref>{{Cite web|date=2021-04-14|title=Sparkling Ice Taps Gymnast Gabby Douglas for Cheers to Heroes Campaign|url=https://www.brewbound.com/news/sparkling-ice-taps-gymnast-gabby-douglas-for-cheers-to-heroes-campaign|access-date=2021-09-27|website=Brewbound|language=en-US}}</ref> The third annual Cheers to Heroes campaign was launched in April 2022 to honor and celebrate America's Veteran heroes.<ref>{{Cite web |title=Sparkling Ice Kicks Off Reimagined Third Annual Cheers to Heroes Campaign |url=https://www.prnewswire.com/news-releases/sparkling-ice-kicks-off-reimagined-third-annual-cheers-to-heroes-campaign-to-celebrate-americas-veteran-heroes-301517754.html |access-date=2022-06-22 |website=www.prnewswire.com |language=en}}</ref>

In March 2022 Talking Rain and the city of [[Biloxi, Mississippi|Biloxi]] teamed up to unveil new playground equipment at St. Mary’s Park in Biloxi.<ref>{{Cite web |last=Rojas |first=Leslie |title=Sparkling Ice Beverages teams up with city of Biloxi to renovate St. Mary’s Park |url=https://www.wlox.com/2022/03/20/sparkling-ice-beverages-teams-up-with-city-biloxi-renovate-st-marys-park/ |access-date=2022-06-22 |website=wlox.com |language=en}}</ref>


== Sustainability ==
== Sustainability ==

Revision as of 10:07, 10 July 2023

Talking Rain
IndustryConsumer packaged goods
Founded1987
Headquarters
Preston, Washington
,
United States
Key people
ProductsTalking Rain Waters, Sparkling Ice
Number of employees
250-500[1]
Websitewww.talkingrain.com
Sparkling Ice design trademark

Talking Rain is a privately held beverage company based in Preston, Washington that manufactures still and sparkling waters. Sparkling Ice accounts for the majority of their business.

History

Talking Rain was founded in 1987 by John Stevens and Pete Hiskin in Bellevue, Washington. The company was bought 6 months later by investors Lawrence Hebner, Donald Kline, and Donald Jasper for $300,000.[2] In 1992, the company began production of Sparkling Ice.[3] They also moved to their current location in Preston, Washington that same year.

In 2014, Kevin Durant, the former Oklahoma City Thunder forward, signed an endorsement deal with Sparkling Ice under Roc Nation Sports.[4][5]

In 2014, 2015, and 2016, the company was recognized in the Inc. 5000 list.[6]

In August 2017, Talking Rain signed a distribution agreement with Tata Global Beverages to distribute Himalayan mineral water in the U.S.[7]

In 2018, Talking Rain launched a rebranded bottle label and changed the Sparkling Ice formula to include colors from natural sources.[8]

Kevin Klock was president and CEO of the company from 2010 to 2017; he left abruptly after alleged accusations of sexual harassment by a former Talking Rain employee.[9] Later, the matter was resolved, and the case was dismissed.[10][11][8] Marcus Smith was interim CEO until April 2018, when Chris Hall took over the position, and Smith became president of the company.[8]

In 2018, at 34th annual NHRA Arizona Nationals, Talking Rain announced a yearlong sponsorship of the NHRA Top Fuel Dragster driven by Leah Pritchett.[12]

In January 2019, company introduced voice skill for Google Assistant and Amazon Alexa for consumers to check Sparking Ice cocktail and mocktail recipes.[13]

According to Nielsen, as of June 15, 2019, Sparkling Ice had about $500 million in annual retail sales with a 14.9% increase in year-to-date dollar sales.[14]

In July 2021, Adam Lapp was promoted to Senior Vice President of Sales, Nina Morrison to Senior Vice President of Community Experience, and Ken Sylvia was promoted to Chief Operating Officer.[15]

In April 2022, COO Ken Sylvia was promoted to CEO.[16]

Talking Rain launched the "Live in Full Flavor" advertising campaign in 2022 to celebrate life's flavors every day.[17]

Sustainability

In January 2021 Talking Rain collaborated with Terrapass and purchased carbon offsets to address scope 1 and 2 emissions by funding more than 28,000 metric tons of carbon reduction to address its natural gas use and fleet emissions in the United States.[18]

In March 2020 Talking Rain joined The Recycling Partnership, an environmental nonprofit based in Falls Church, Virginia, to promote consumer recycling education and sending more quality recyclables back into the circular economy.[19]

Products

In 2006, they launched two more products, Twist and ActivWater, which were produced until 2011, when Talking Rain decided to focus their business on the Sparkling Ice; this year, [when?] Talking Rain generated $60 million in revenue, up 140% from the year before. In 2013, the beverage represented 95% of the company's sales.[2][3][20]

In October 2018, Talking Rain released a caffeinated version of Sparkling Ice.[21]

In May 2020, the company launched an alkaline water, Talking Rain Essentials Hydration Water in collaboration with Waterboys which was relaunched in 2021 as Talking Rain AQA™.[22] It was relaunched under a new name as Talking Rain AQA in 2021.[23]

In 2020, Talking Rain announced the hybrid sports drink Talking Rain Essentials (TRE) and released a new hard seltzer beverage, Sparkling Ice Spiked in August 2020.[24]

References

  1. ^ "Kevin Klock is out as Talking Rain CEO", Puget Sound Business Journal, March, 10, 2017
  2. ^ a b Strauss, Karsten. "Turning Water Into Cash: The Unlikely Success Of Talking Rain". Forbes. Retrieved October 3, 2018.
  3. ^ a b Garnic, Coral (January 21, 2014). "Sparkling ICE's big splash revives TalkingRain". The Seattle Times. Retrieved October 3, 2018.
  4. ^ "KD signs major Roc Nation-negotiated deal". ESPN.com. July 15, 2014. Retrieved November 1, 2018.
  5. ^ "Kevin Durant signs with Sparkling Ice". ABC7 San Francisco. July 15, 2014. Retrieved November 1, 2018.
  6. ^ "Talking Rain Beverage Company: Number 2711 on the 2016 Inc. 5000". Inc.com. Retrieved October 3, 2018.
  7. ^ "Talking Rain, Tata Beverages Strike DSD Alliance". Consumer Goods Technology. Retrieved October 3, 2018.
  8. ^ a b c "Under New CEO, Talking Rain Charts Path to Growth - BevNET.com". BevNET.com. Retrieved October 3, 2018.
  9. ^ "CEO of Talking Rain Beverage fired after sexual assault, lawsuit contends", Seattle Times, November 8, 2017
  10. ^ "Order Of Dismissal Page One". Flickr. Retrieved November 19, 2018.
  11. ^ "COURT DISMISSAL - PAGE TWO". Flickr. Retrieved November 19, 2018.
  12. ^ "Sparkling Ice Announces Sponsorship of NHRA Top Fuel Driver Leah Pritchett". BevNET.com. February 26, 2018. Retrieved June 22, 2022.
  13. ^ "Sparkling Ice Adds Amazon, Google Voice Skills". www.mediapost.com. Retrieved July 8, 2019.
  14. ^ "When The Bubble's Bursting: Inside LaCroix's Decline". BevNET.com. July 15, 2019. Retrieved July 25, 2019.
  15. ^ Ice, Sparkling. "Talking Rain Beverage Company Announces Three Leadership Team Promotions". www.prnewswire.com. Retrieved September 27, 2021.
  16. ^ "Talking Rain promotes Sylvia to CEO". www.foodbusinessnews.net. Retrieved April 16, 2022.
  17. ^ "Sparkling Ice Celebrates Little Moments in Life Through 2022 Live in Full Flavor™ Campaign". finance.yahoo.com. Retrieved June 22, 2022.
  18. ^ "Community Service Spotlight: Casey's, GPM, OnCue & Plaid Pantry". Convenience Store News. Retrieved January 31, 2021.
  19. ^ "Talking Rain joins The Recycling Partnership". Waste Today. Retrieved February 17, 2021.
  20. ^ "Ice on Fire | Seattle Business Magazine". seattlebusinessmag.com. Retrieved October 3, 2018.
  21. ^ "Sparkling Ice debuts caffeinated line". BevIndustry. Retrieved November 1, 2018.
  22. ^ "Talking Rain Essentials Hydration Water". www.bevindustry.com. Retrieved November 26, 2020.
  23. ^ "Talking Rain AQA Ionized Water". Convenience Store News. Retrieved June 22, 2022.
  24. ^ Withmore, Jerry (September 10, 2020). "Sparkling Ice 'Spiked' Shakes Up The Hard Seltzer Industry". Tech Geeked. Retrieved November 9, 2020.
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