Barr Britvic Soft Drinks
| Company type | Public |
|---|---|
| Industry | Soft drinks |
| Headquarters | , United Kingdom |
Area served | United Kingdom • France |
Key people | Roger White (CEO) John Gibney (CFO) |
| Products | Robinsons • Irn Bru • J2O • Tango • Tizer |
| Revenue | £1.5 billion[1] |
Number of employees | 4,300 |
Barr Britvic Soft Drinks plc was a proposed company to be formed by the merger of two British soft drink manufacturers, A.G. Barr and Britvic. Former Britvic shareholders were to own 63 percent of the combined entity, whilst Barr shareholders would have held 37 percent.[2] Measured by revenue, it would have been one of the largest soft drink companies in Europe.[3] The company would have had annual sales of more than £1.5 billion and would have employed around 4,300 staff members.[2]
The company would have produced such well-known brands as Robinsons, Irn-Bru and Tango. In the UK and Ireland it would have held the license to produce Pepsi and 7 Up under license from PepsiCo.
Its legal headquarters were to be at AG Barr’s existing head office in Cumbernauld, Scotland, while the operational headquarters would have been in Hemel Hempstead in southern England, where Britvic is based.[2]
Whilst The Economist described the merger as "a defensive alliance",[3] Russell Lynch of The Independent said, "The tie-up will help AG Barr’s push into the south, with its strength among smaller shopkeepers dovetailing with Britvic’s pub trade presence."[4]
The proposed merger was abandoned in July 2013, after the two companies failed to agree on terms.
References
[edit]- ^ Bouckley, Ben (3 October 2012). "Barr Barr Britvic, have you no new name?". Beverage Daily. Retrieved 13 November 2012.
- ^ a b c November 14, 2012 11:59 am A.G. Barr and Britvic agree £1.4bn tie-up By Daniel Schäfer in London
- ^ a b "Two Scottish plays". The Economist. 14 November 2012. Retrieved 14 November 2012.
- ^ Lynch, Russell (14 November 2012). "500 jobs go after AG Barr's £1.5 billion merger with struggling rival Britvic". The Independent. Retrieved 14 November 2012.