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Ford Flex

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Ford Flex
2010 Ford Flex Limited
Overview
ManufacturerFord Motor Company
ProductionJune 3, 2008–2019[1]
Model years2009–2019
AssemblyCanada: Oakville, Ontario (Oakville Assembly)
DesignerPeter Horbury[2]
Body and chassis
ClassFull-size crossover SUV
Body style4-door SUV
LayoutFF layout / AWD layout
PlatformFord D4 platform
RelatedFord Explorer (2011-2019)
Ford Taurus (sixth generation)
Ford Taurus (fifth generation)
Lincoln MKS
Lincoln MKT
Powertrain
Engine3.5 L Duratec V6
3.5 L EcoBoost V6
Transmission6-speed 6F50 automatic
6-speed 6F55 automatic
Dimensions
Wheelbase117.9 in (2,995 mm)
Length201.8 in (5,126 mm)
Width75.9 in (1,928 mm)
Height68 in (1,727 mm)
Curb weight4468 lb. (FWD)
4640 lb. (AWD)
Chronology
PredecessorFord Taurus X/Ford Freestyle
Ford Freestar

The Ford Flex is a full-size crossover SUV[3] manufactured and marketed by Ford over a single generation from 2009–2019, as the successor to the Ford Taurus X.

The Flex was introduced in 2005 as a concept vehicle based on the Ford D4 chassis architecture, a variant of the Ford D3 platform shared with the 2011-2019 Explorer and the Lincoln MKT; the latter a rebadged variant of the Flex.

From June 2008 until its withdrawal,[4] the Ford Flex was manufactured by Ford Canada at Oakville Assembly (Oakville, Ontario); the Flex and the Lincoln MKT were produced alongside the Ford Edge and Lincoln MKX (today, Lincoln Nautilus). The Flex was marketed in the United States, Canada, Mexico, and the Middle East — with production reaching just over 300,000.

Background

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2005 Ford Fairlane concept at the 2005 Chicago Auto Show

At the 2005 Chicago Auto Show, Ford unveiled the Ford Fairlane concept vehicle. Derived from the mid-size Ford CD3 platform (to be used by the 2006 Ford Fusion sedan), the vehicle was a 3-row MPV with multiple distinctive styling elements. The rear passenger doors of the Fairlane were rear-hinged; this configuration was chosen to provide better interior views when on display. When the doors were closed, the configuration appeared similar to a production minivan.

The concept vehicle was approved for 2009 production as the Ford Flex. Along with the name change, several extensive changes were made from the Fairlane concept, while the styling was largely left intact. The vehicle was increased in size, shifting from the CD3 chassis to the full-size D4 platform. While replacing the Freestar minivan, the design abandoned sliding doors for front-hinged doors, in line with a station wagon.

Styled by former Volvo designer Peter Horbury, the Flex featured horizontal grooves in the doors and tailgate, evoking the design of classic Woodies. Car Design News said the styling referenced "a previous era without resorting to obvious retro styling cues."[5]

Design overview

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The Ford Flex was based on the Ford D4 chassis architecture, a version of the D3 platform re-engineered for use for multiple wheelbases. The model line was offered with front-wheel drive as standard, with all-wheel drive as an option. The Flex was designed with an independent rear suspension system and a traction control system called AdvanceTrac.

Powertrain

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The Ford Flex was powered by two different 3.5 L V6 engines, both paired to a 6-speed automatic transmission. The standard engine was a naturally-aspirated Duratec V6; initially producing 262 hp (195 kW), the engine was increased in output to 287 hp (214 kW) for 2013.

Optional on all-wheel drive vehicles,[6] Ford offered a twin-turbocharged EcoBoost V6 producing 355 hp (265 kW), increased to 365 hp (272 kW) for 2013.

Towing capacity was 4,500 lb (2,040 kg). The all-wheel drive system was capable of transferring up to 100% of torque to the front or rear axle as needed.

Model history

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2009–2012

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At its 2009 launch, trim levels included the SE base model, mid-level SEL, and top-trim Limited — in six- or seven-passenger seating configurations, the latter having a second row bench seat. Ford offered four alternatives for the roof paint: silver, black, white/cream, and body-color.

In 2010, a second engine was available, as a 355 hp twin-turbocharged EcoBoost V6 became available on SEL and Limited models with all-wheel drive standard. On US models, reverse cameras were restricted to Limited-trim models.[4]

For 2012, an automatic parking system was added as option for upper-trim models.

  • 2009–2012 Ford Flex rear
    2009–2012 Ford Flex rear
  • 2009–2012 Ford Flex dashboard
    2009–2012 Ford Flex dashboard

2013–2019

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Ford Flex Facelift

Introduced at the 2011 LA Auto Show, the MY 2013 Flex received a mid-cycle facelift, where roofline and doors were retained and the front and rear were revised.[7] The model name was spelled out on the hood above the revised grille, without a Ford emblem on the car's face. On the tailgate, the Ford emblem was decreased in size and moved to the bottom right corner. Inside, the dashboard was updated, with a new 3-spoke steering wheel.[7] starting in 2013 the previous steering wheel mounted paddle shifters were removed in favor of up/down gear selection buttons on the main gear selector.

The 2019 model year Flex only had minor changes, and was the final year for the vehicle.[8]

Trim levels

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Ford Flex Limited

Across its production, the Flex was offered in three trim levels:

The base SE, only available with front-wheel-drive (FWD), offers the following features as standard equipment: a 3.5 L "DuraTec" V6 engine, a six-speed automatic transmission, seventeen-inch aluminum wheels, an AM/FM stereo with a single-disc CD/MP3 player and an auxiliary audio input jack (later, Ford SYNC also became standard equipment on this trim level), a six-speaker audio system, cloth seating surfaces, aluminum interior trim panels, keyless entry, power windows, power door locks, black side mirrors and door handles, and manually controlled two-row air conditioning.

The mid-level SEL, available with either FWD OR all-wheel-drive (AWD), all-wheel drive equipped SELs had the EcoBoost V6 as an option (only for the 2010 model year), added eighteen-inch wheels, Ford SYNC, an AM/FM stereo with satellite radio, a six-disc, in-dash CD/MP3 changer and an auxiliary audio input jack (later, MyFord Touch or SYNC 3 became standard equipment on this trim level), a seven-speaker premium audio system with external amplifier and rear-mounted subwoofer, a power front driver's seat, a security system, color-keyed door handles, and automatically controlled two-row air conditioning.

The top-of-the-line Limited, available with either FWD OR AWD, added nineteen-inch chrome-plated wheels, a GPS navigational system (later with MyFord Touch or SYNC 3), leather-trimmed seating surfaces, dual power front seats, heated and ventilated dual front seats, a driver's memory system, push-button ignition and remote start with keyless access (on later models ONLY), a dual-panel panoramic moonroof, a Sony audio system, rear-mounted subwoofer, and external surround-sound amplifier, and chrome-plated side mirrors (in 2013 it was changed to body color mirror caps) and door handles.

On 2011 and 2012 models, an additional Titanium trim level was available, which was the Limited with blacked out headlights, tail lights, rear appliqué, 3 bar grille without the Ford logo, blacked out beltline trim, foglamp bezels, and mirror caps. It had different interior trim, upholstery and was only available in Black, White, Red and Silver. [9]

A Sport Appearance Package was available on the SEL and Limited, which featured gloss black side mirrors, door handles, and fascia inserts, twenty-inch wheels, a two-tone black-and-gray leather-trimmed interior, and aluminum interior trim panels.

Marketing

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As part of the "electrifying the night" campaign, Ford partnered with Esquire magazine in the magazine's first issue with a cover using E Ink.[10]

Sales in the United States

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Year Sales
2008 14,457[11]
2009 38,717[12]
2010 34,227[13]
2011 27,428[14]
2012 28,224[15]
2013 25,953[16]
2014 23,822[17]
2015 19,570[18]
2016 22,668[19]
2017 22,389[20]
2018 20,308[21]
2019 24,484[22]
2020 4,848[23]
Total 307,145

Reception

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In 2010 the Flex was listed as the third-best affordable mid- or full-sized SUV in US News, behind the Buick Enclave and Chevrolet Traverse.[24] The Flex Ecoboost is also the first ranked large affordable SUV according to Consumer Reports.[25][failed verification] It is also ranked the most reliable large sized SUV and Ford's most reliable vehicle as ranked by Consumer Reports.[26] Ford Flex AWD was ranked highest of large SUVs by the percentage of owners who would definitely purchase that same vehicle again.[27]

However, the Flex has not been as successful as original ambitions expected, with sales of less than half the target of 100,000[28] vehicles that Ford had expected to sell each year. Ford Flex sold 38,717[29] cars in 2009 compared to three larger competitors sales of 43,150 for the Buick Enclave, 91,074 for the Chevrolet Traverse and 83,118 for the Toyota Highlander in the same year.

References

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  1. ^ "Retrospective: Ford Flex Stood Out As Bold, Fun And Fashionable In A Crowded Minivan/SUV Segment" (Press release). Ford Media Center. October 28, 2019.
  2. ^ Kelly, Kevin M. (June 2008). "Richard Gresens: from trains, planes and … vacuum cleaners: the designer of the Ford Flex finds influence in some unexpected places". Automotive Design & Production. Retrieved October 10, 2009.
  3. ^ "2011 Ford Flex | View Vehicle Cargo Capacity | Ford.com". Archived from the original on December 30, 2010. Retrieved January 27, 2012.
  4. ^ a b "New Ford Flex rolls off line at Oakville Assembly". Media.Ford.com. June 3, 2009. Archived from the original on August 23, 2008. Retrieved October 10, 2009.
  5. ^ "Driven: Ford Flex". Car Design News Joe Simpson, December 26, 2008. Archived from the original on June 28, 2010. Reminiscent of the infamous "woodie wagons" of the '50s, the Flex's aesthetic is notable for referencing a previous era without resorting to obvious retro styling cues. Woodie wagons, such as the type-defining 1953 Buick Roadmaster estate, featured wooden exterior panels towards the rear of the car. The Flex reinterprets this through four distinctive horizontal grooves set into the lower half of both front and rear door panels, and a brushed-aluminum tailgate finish.
  6. ^ Neff, Natalie (August 24, 2009). "Flexitarian". AutoWeek. 59 (17). Detroit, Michigan: Crain Communications Inc.: 24. ISSN 0192-9674.
  7. ^ a b Kiley, David (March 23, 2012). "First Drive: 2013 Ford Flex Freshly Tweaked for a Second Life". Autoblog.com. AOL Inc. Retrieved April 1, 2012.
  8. ^ “Here is What’s New For 2019 Ford Flex” Archived March 19, 2019, at the Wayback Machine from Ford Authority (March 16, 2019)
  9. ^ Ford Flex Sales Brochure, 2011, 2012
  10. ^ "Ford Flex Partners With Esquire and E Ink to Present First-Ever Digital Magazine Cover". Theautochannel.com. Retrieved January 6, 2012.
  11. ^ "F-SERIES DRIVES FORD TO HIGHER MARKET SHARE FOR THIRD CONSECUTIVE MONTH" (PDF) (Press release). Ford. January 5, 2009. Archived from the original (PDF) on February 6, 2009. Retrieved October 26, 2010.
  12. ^ "FORD CAPS 2009 WITH 33 PERCENT SALES INCREASE, FIRST FULL-YEAR MARKET SHARE GAIN SINCE 1995" (PDF) (Press release). Ford Motor Company. Archived from the original (PDF) on July 11, 2011. Retrieved October 25, 2010.
  13. ^ "Archived copy" (PDF). Archived from the original (PDF) on January 24, 2011. Retrieved November 10, 2014.{{cite web}}: CS1 maint: archived copy as title (link)
  14. ^ "Archived copy" (PDF). Archived from the original (PDF) on January 31, 2012. Retrieved January 4, 2012.{{cite web}}: CS1 maint: archived copy as title (link)
  15. ^ "Archived copy" (PDF). Archived from the original (PDF) on January 23, 2013. Retrieved January 3, 2013.{{cite web}}: CS1 maint: archived copy as title (link)
  16. ^ "Ford Motor Company Delivers Best Sales Year Since 2006" (PDF). Media.ford.com. January 3, 2014. Retrieved January 6, 2014.
  17. ^ "North America Sales 2014" (PDF). media.ford.com. 2015. Retrieved February 21, 2020.
  18. ^ "North America Sales 2015" (PDF). media.ford.com. 2016. Retrieved February 21, 2020.
  19. ^ "North America Sales 2016" (PDF). media.ford.com. 2017. Retrieved February 21, 2020.
  20. ^ "North America Sales 2017" (PDF). media.ford.com. 2018. Retrieved February 21, 2020.
  21. ^ "North America Sales 2018" (PDF). media.ford.com. 2019. Retrieved February 21, 2020.
  22. ^ "North America Sales 2019" (PDF). media.ford.com. 2020. Retrieved February 21, 2020.
  23. ^ "North America Sales 2020" (PDF). media.ford.com. 2021. Retrieved March 18, 2021.
  24. ^ "Best Affordable Midize SUVs". US News. Archived from the original on November 24, 2010. Retrieved October 25, 2010.
  25. ^ Mutchler, Tom. "Just In: 2010 Ford Flex Limited with Ecoboost". Consumer Reports. Archived from the original on December 9, 2010. Retrieved October 26, 2010.
  26. ^ "Reliability trends, how makes compare". Consumer Reports. Retrieved October 27, 2010.(registration required)
  27. ^ "2010 Ford Flex Customer Satisfaction". Consumer Reports. Retrieved October 26, 2010.(registration required)
  28. ^ Rachwal, Paul. "Ford Establishes 100,000 annual Flex sales goal". Left Lane News. Retrieved October 25, 2010.
  29. ^ "Ford Caps 2009 With 33 Percent Sales Increase, First Full-Year Market Share Gain Since 1995" (PDF). Ford Motor Company. Archived from the original (PDF) on July 11, 2011. Retrieved October 25, 2010.
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