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'{{about|a brand of rum|the Welsh privateer|Henry Morgan}} {{Use dmy dates|date=March 2013}} {{Refimprove|date=January 2010}} {{Infobox Beverage |name=Captain Morgan |bgcolor= |image=[[Image:Captainlogo 2005.PNG|150px]] |type=[[Rum]] |abv=17.5% - 50% |proof=70 (Original) |manufacturer=[[Diageo]] |distributor= |origin=[[United States Virgin Islands]] |introduced=1944 |discontinued= |color=Golden |flavour= |variants=Parrot Bay<br>Private Stock<br>Silver Spiced<br>Tattoo<br>100 Proof<br>Long Island Iced Tea<br>Lime Bite<br>Black<br>1671 |related=[[List of rum producers]] |website=[http://www.captainmorgan.com/ Captainmorgan.com] }} '''Captain Morgan''' is a brand of [[rum]] produced by alcohol conglomerate [[Diageo]]. It is named after the 17th-century [[Welsh people|Welsh]] [[privateer]] of the [[Caribbean]], [[Sir]] [[Henry Morgan]] who died on 25 August 1688. Since 2011, the label has used the slogan "To Life, Love and Loot." ==History== In 1944, the [[Seagram]] Company started producing rum under the name Captain Morgan Rum Company. Seagram CEO [[Samuel Bronfman]] purchased a [[distillery]] named Long Pond from the [[Jamaica]]n government. Among the buyers of raw rum from the Long Pond distillery was a [[Kingston, Jamaica|Kingston]] pharmacy named Levy Brothers. The Levy family had been purchasing raw rum, adding medicinal herbs and spices, aging, and bottling it. Bronfman liked the rum product and bought the rights to it. In the 1950s the governments of both the United States and its [[Puerto Rico]] commonwealth territory instituted a number of [[job creation program]]s in Puerto Rico. Taxes on rum entering the contiguous 48 states from Puerto Rico were made lower than those on rum coming from foreign countries. At this time both Seagram's and the [[Bacardi]] family built large new plants near [[San Juan, Puerto Rico|San Juan]]. In 1985, [[Seagrams]] sold its rum distillery and manufacturing facilities in [[Camuy, Puerto Rico|Camuy]] and [[Arecibo, Puerto Rico|Arecibo]]—and doing business as ''Puerto Rican Destillers''—to [[Destilería Serrallés]], a Puerto Rican concern that had been producing the [[Don Q]] brand in Puerto Rico since 1865. As part of the contract Seagrams also licensed to Serralles the rights to produce and distribute the "Captain Morgan" brand in Puerto Rico and the rest of the [[Caribbean]] until 2012. In 2001, Seagrams sold the "Captain Morgan" brand to [[Diageo]]. Diageo made an announcement on 24 June 2008, that it intends to build and operate a new rum distillery on [[St. Croix, Virgin Islands]] beginning in 2010 and to source from it beginning at the end of their current supply contract in 2012. [[File:Captain Morgan, 2007.jpg|right|thumb|An actor portraying Captain Morgan at the 2007 [[Scream Awards]]. The event was sponsored by Diageo.]] In 1984, Captain Morgan Original Spiced Rum was introduced to the United States.<ref>{{cite web|url=http://www.diageo.com/en-row/AboutDiageo/OurHistory/ |accessdate=2007-04-13 |title=Diageo Company History |archiveurl=https://web.archive.org/web/20070404041342/http://www.diageo.com/en-row/AboutDiageo/OurHistory/ |archivedate=4 April 2007 |deadurl=yes |df=dmy }}</ref> Captain Morgan is, by volume, the second largest brand of spirits in the United States, and the seventh largest worldwide. {{As of|2007|alt=In 2007}}, 7.6 million 9-liter cases were sold. Most Captain Morgan rum is sold in the United States, Canada, Great Britain, South Africa, and Global Travel.<ref>[http://www.diageo.com/en-row/ourbrands/ourglobalbrands/captainmorgan/ "Captain Morgan"] {{webarchive |url=https://web.archive.org/web/20071126083143/http://www.diageo.com/en-row/ourbrands/ourglobalbrands/captainmorgan/ |date=26 November 2007 }} ''Diageo.'' 9 August 2008</ref> In November 2009, the NFL banned a covert ad campaign, allegedly put on by Diageo. It was understood that for each NFL player striking the "Captain Morgan" pose on camera during a regular season game, Diageo would donate $10,000 to the Gridiron Greats (a non-profit which helps retired NFL players with various hardships after leaving the game). The league made this announcement following such a celebration by [[Brent Celek]] of the [[Philadelphia Eagles]].<ref>{{cite news|url=http://content.usatoday.com/communities/thehuddle/post/2009/11/nfl-to-captain-morgan-players-ambush-marketing-wont-be-tolerated/1|work=USA Today|title=NFL to Captain Morgan, players: 'Ambush marketing' won't be tolerated|date=12 November 2009|accessdate=2010-04-29}}</ref> In 2010 two American territories, Puerto Rico and the [[United States Virgin Islands]] bickered over plans for the Captain Morgan to move operations to the U.S.V.I under tax incentives.<ref>{{cite news|title=Daggers in Washington in Captain Morgan rum battle |first=Rob |last=Lever |newspaper=[[Caribbean Net News]] |date=29 March 2010 |url=http://www.caribbeannetnews.com/usvi/usvi.php?news_id=22324&start=0&category_id=19 |accessdate=2010-08-30 }}{{dead link|date=November 2016 |bot=InternetArchiveBot |fix-attempted=yes }}</ref> The matter came to a head when it created a debate in the United States Congress over the USVI's attempt to use tax benefits to lure the company to that territory.<ref>{{cite news|title=USVI governor asks US senator to reconsider legislation harming territory's economic future |newspaper=[[Caribbean Net News]] |date=13 April 2010 |url=http://www.caribbeannetnews.com/usvi/usvi.php?news_id=22580&start=0&category_id=19 |accessdate=2010-08-30 }}{{dead link|date=November 2016 |bot=InternetArchiveBot |fix-attempted=yes }}</ref> In 2011, to bring it into line with the international version, Morgan's Spiced in the UK was rebranded as Captain Morgan's Spiced. This was accompanied by a large media campaign and parties hosted around the UK in clubs and bars to advertise the new rum. The "Captain Morgan" mascot was introduced along with "Morganettes". The likeness of the Captain Morgan character was created by award winning artist Don Maitz. ==Distillation process== Captain Morgan's Rum is [[distillation|distilled]] from [[sugar cane]]. The combination of the type of [[yeast]]s employed for [[Fermentation (food)|fermentation]], distillation method, aging conditions, and blending determines the characteristic flavor of rum. Made with [[molasses]], water, [[Mashing|mash]] and yeast, ''Captain Morgan Original Spiced rum'' is distilled in a continuous still. Once distilled, the clear spirit is aged in oak barrels for up to a year, adding a golden color and character to the rum before the flavors and spices are added. The brand’s taste is achieved through a proprietary recipe, which is blended into the rum mixture at the final stages of production, making use of spices indigenous to the [[Caribbean Islands]]. ==Varieties== *'''Black''' - The original Captain Morgan rum, this is a full-bodied blend of pot and continuous still rums from Jamaica, Guyana & Barbados aged in oak, has a dark colour and distinctive rich taste. Available only in the United Kingdom, Germany, Scandinavia, South Africa, and some other countries. Packaged in a traditional Captain Morgan bottle with a black label highlighting the words "Jamaica Rum". [[Alcoholic proof|100 proof (USA - 80 proof)]] *'''Black Spiced Rum''' - Crafted from Caribbean Blackstrap rum and select ingredients, including “rich clove spice and premium cassia bark ... finished with double charred blackened oak for a premium, smooth taste”. Advertised as a bold alcohol that carries the taste of cinnamon and clove, followed by “hints of warm spice and vanilla for a smooth finish". Only available in the USA, Canada, and Australia. Packaged in a distinct stout-bodied clear-glass bottle with a white label printed on both sides. [[Alcoholic proof|94.6 proof (Australia - 80 proof)]] *[[File:Captain Morgan Black Label.jpg|thumb|Captain Morgan Black Label from the 1970s. A product of Jamaica, Guyana and Barbados, produced by the Seagrams company.]]'''Dark Rum''' - A blend of Caribbean and Canadian Rum. [[Alcoholic proof|80 proof]] *'''Deluxe Dark''' - A blend of dark Caribbean rums, aged in white oak barrels, only available in Canada. [[Alcoholic proof|80 proof]] *'''Lime Bite''' - A silver lime-spiked spiced rum. [[Alcoholic proof|70 proof]] *'''Limited Edition Spiced''' - Similar to Spiced Gold. [[Alcoholic proof|70 proof]] *'''Long Island Iced Tea''' - A pre-mixed cocktail of rum, vodka, whiskey, gin and triple-sec liqueur. Only available in the USA and Canada. [[Alcoholic proof|35 proof]] *'''Original Spiced''' - Aged Caribbean rum, with spices and other natural flavours. [[Alcoholic proof|70 proof]] *'''Original Spiced Gold''' - A blend of rum and other spirits. Mellow aged and enhanced with fruit flavours, spices, and a heavy touch of vanilla. [[Alcoholic proof|70 proof]] *'''Parrot Bay''' - White rum offered in a variety of flavourings including coconut, key lime, mango, orange, passion fruit, pineapple and strawberry. This range appears to have been introduced to compete with the flavoured vodkas in mixed cocktails. [[Alcoholic proof|42 proof]] (formerly 48). Also offered in a [[Alcoholic proof|90 proof]] version of the coconut flavour. *'''Private Stock''' - Rich, dark and full-bodied, blends hints of island spices with a smooth texture. Packaged in a distinctive squat bottle with a small label. [[Alcoholic proof|80 proof]] *'''Silver Spiced''' - Aged in oak barrels for over a year, with a smooth taste and a well-rounded, vanilla character. [[Alcoholic proof|70 proof]] *'''Tattoo''' - An extra-dark, lower-proof rum with fruit flavours described as berry or citrus, introduced to compete with [[Jägermeister]] for market share. Unavailable in Canada. [[Alcoholic proof|70 proof]] *'''White Rum''' - A five times distilled rum that is aged in white oak barrels for over a year, and then filtered to remove the color.<ref>{{Cite news|url=http://cocktailenthusiast.com/captain-morgan-white-rum-review-3|title=Captain Morgan White Rum Review|date=2014-02-09|newspaper=Cocktail Enthusiast|language=en-US|access-date=2017-01-28}}</ref> [[Alcoholic proof|80 proof]] *'''White Rum flavoured''' - White Rum in a variety of flavourings including coconut, grapefruit & pineapple. [[Alcoholic proof|70 proof]] *'''100 Proof''' - The highest alcoholic content of the Captain Morgan line of drinks. Closest relation is Captain Morgan's Original Spiced Rum. [[Alcoholic proof|100 proof]] *'''1671''' - A smooth, dark sipping rum. [[Alcoholic proof|70 proof]] *'''Cannon Blast''' - A sweet citrus flavored rum, often used for a shot. [[Alcoholic proof|70 proof]] *'''Sherry Oak''' - A limited edition rum with either sherry oak chips soaked in it, or some sherry has been added [[Alcoholic proof|70 proof]] ==In popular culture== Before and after the [[SummerSlam (2015)|2015 SummerSlam event]], [[John Cena]] used the brand as a nickname for [[Seth Rollins]] (the [[WWE World Heavyweight Championship|WWE World Heavyweight Champion]]) on [[WWE]]'s ''[[WWE Raw|Monday Night Raw]]'' show.<ref>{{cite web|url=https://www.youtube.com/watch?v=sJR0M7Li9hE&t=2m28s|title=John Cena vs. Seth Rollins Contract Signing: Raw, Aug. 17, 2015|quote=I figured there was no chance in hell I was ever getting close to that championship again until Captain Morgan over here opened his big fat stupid mouth!}}</ref><ref>{{cite web|url=https://www.youtube.com/watch?v=QwzmbeUVZZY&t=3m9s|title=Seth Rollins gets an unwelcome Night of Champions surprise: Raw, Aug. 31, 2015|quote=John: "do I have a match against Captain Morgan .. at [[Night of Champions (2015)|Night of Champions]] .. for the United States Championship?" Stephanie: "Yes."}}</ref> In 2016, Diageo created special limited edition bottles to commemorate [[Wes Morgan]] captaining [[Leicester City F.C.]] to the [[2015-16 Premier League]] title.<ref>https://uk.sports.yahoo.com/news/leicester-captain-wes-morgan-appears-102133661.html?cmp=ukfb</ref> ==See also== {{Portal|Puerto Rico}} *[[List of Puerto Rican rums]] *[[Captain Morgan Trophy]] ==References== {{reflist}} ==External links== *[http://www.captainmorgan.com ''Captain Morgan'' official website] *[https://uk.thebar.com/spirits/rum/captain-morgan-rum Captain Morgan] on thebar UK, owned by Diageo {{Diageo plc}} [[Category:Rums produced in Puerto Rico]] [[Category:Diageo brands]] [[Category:Jamaican brands]] [[Category:Rums]] [[Category:Alcoholic drink brands]]'