Tasha Ghouri

Tasha Ghouri
Ghouri in 2023
Born	(1998-08-11) 11 August 1998 Thirsk, England, United Kingdom
Occupations	Model author dancer television personality

Natasha Amber Ghouri (/ɡʊriː/, born 11 August 1998) is a British model, author and television personality from Thirsk, England. Born deaf, she became a commercial dancer and fashion model, appearing in the music video for "More Than Words" by Sleepwalkers featuring MNEK and a cast of Hard of Hearing dancers, and initially attracted attention for modelling earrings for ASOS. Her appearances on the eighth series of Love Island, on which she and Andrew Le Page placed joint-fourth, brought her numerous ambassadorial roles, and she later launched a podcast, Superpowers with Tasha, and released a book, Hits Different. In January and February 2024, she spent a week as the Dictionary Corner guest on Countdown, and later that month, the BBC reported that she had gone viral on TikTok after uploading a Get Ready With Me video to TikTok using her deaf accent. She was a contestant on that year's series of Strictly Come Dancing, where she was partnered with Aljaž Škorjanec.

Life and career

Early life

Natasha Amber Ghouri (/ɡʊriː/) was born on 11 August 1998 in Thirsk to Nicky Young and Tarek Ghouri and has a brother, Alex. Ghouri's paternal grandfather is Pashtun Indian. She was born deaf and was initially fitted for hearing aids before being given a single cochlear implant at Bradford Royal Infirmary just before her fifth birthday. This lasted until she was sixteen and went unreplaced for five months. Ghouri later underwent speech therapy, and was unable to speak until she was five, having communicated entirely in British Sign Language until that point. She told Naga Munchetty in December 2022 that her deafness causes migraines and exhaustion, due to the need to constantly lip read, and she told the Radio Times in May 2024 that said fatigue can cause her to require "a few days in bed" to recuperate on account of sensory overload.

Ghouri took up ballet aged three, although she stated in an August 2024 Kiss interview that she was "not good" at it. Growing up, she would replicate the choreography of her parents' copy of the Steps album Gold: Greatest Hits. She later attended Thirsk Primary School, CAPA College, and Creative Academy in Slough. She stated in August 2024 that she had been trained in commercial streetstyle. After graduating, she moved to London, where she signed to a modelling agency and worked as a self-employed dancer behind a bar. She then spent six months in France.

In October 2020, she featured in the music video for "More Than Words" by Sleepwalkrs featuring MNEK, which was directed by Mike Baldwin and featured a performance from a dance troupe composed of deaf and hard-of-hearing dancers. In April 2021, ASOS ran an advertising campaign for earrings featuring Ghouri, for which they went viral over their choice to hire a cochlear implant wearer and attracted praise from Sense, The National Deafblind and Rubella Association and the Royal National Institute for Deaf People. She later dated Giovanni Pernice after the pair connected via Instagram; they met in January 2022, though their relationship dissipated after he undertook the Strictly Come Dancing: The Live Tour! 2022.

Love Island

"I think for me, it was just kind of, you know what, once-in-a-lifetime opportunity and for me I wanted to go on for representation for the deaf community, and I did want to find someone, you know. I'd never really had that partner, someone to snuggle up to, and, well, I've got someone out of it, so it's a bonus."

Ghouri on Countdown

In 2022, Ghouri applied for the ITV2 dating show Love Island; she told an October 2023 edition of Grace Beverley's Working Hard, Hardly Working podcast that she had previously applied for Too Hot to Handle but was told that she was not right for the programme and that a producer who worked on both shows passed her name on. ITV announced in May 2022 that Ghouri would be an original contestant on Love Island's eighth series, becoming the format's first deaf contestant. She was initially coupled up with Andrew Le Page after facing a public vote, though was taken on dates by Jay Younger and Charlie Radnedge two weeks in, and she and Le Page remained a couple until the format's Casa Amor, when Le Page spent a brief period with Coco Lodge before breaking up with her and Ghouri spent a brief period with Billy Brown before breaking up with him; a disgruntled Lodge later revealed to their fellow Islanders what she and Le Page had got up to on the first night of Casa Amor, and Le Page later went viral for his awkward explanation to Ghouri that he had "licked her tit, or whatever".

Ghouri and Le Page ultimately made the final and placed joint-fourth, spending 58 days on the show. While on the show, Ghouri received a large amount of abuse for the way she spoke, with "girls mocking Tasha" receiving over 6,100,000 views on TikTok; the volume of abuse directed at Ghouri later led her social media delegates to request that commentators stop mocking her deafness, and in December 2022, ITV announced that it would ban Islanders from having active social media accounts during their time on the programme. She and Le Page moved in to an apartment in East London in September 2022, later adopting a dog, Luna. Ghouri later used an April 2023 tweet to allege that filming for Love Island had obstructed her from filming for the 2023 film Barbie, for which she had auditioned as a dancer and got through to the finals.

After Love Island, Ghouri used her platform to encourage people to learn sign language. In August 2022, eBay announced that Ghouri would be their first 'pre-loved' ambassador, and the following month she released a 60-item collection on the website, with proceeds going to the Royal National Institute for Deaf People; also in September, she became an ambassador for Cadbury Fingers, for whom she filmed a campaign video in conjunction with the National Deaf Children's Society, and L'Oréal. She later became an ambassador for Ann Summers, for whom she featured in their Christmas advert and fronted their Luminescent collection; Sisters & Seekers, a Llay-based fashion label; and Lullabellz, a hair care and beauty brand.

Subsequent media career

In December 2022, Ghouri appeared as a contestant on the Weakest Link and on Britain Get Singing, a singing competition; she later appeared on the seventh series of CelebAbility. In 2023, she launched a podcast, Superpowers with Tasha, in which she reimagines disabilities as superpowers. In September 2023, Ghouri and the London-based autistic author and editor Lizzie Huxley-Jones announced that they were writing a romantic novel, Hits Different, in which a deaf young adult pursues her dream of becoming a dancer; Wales Online used their article to note that Ghouri had made their announcement to her 1,500,000 followers. Hot Key Books later acquired the rights to the novel, which was released in June 2024. In January and February 2024, she spent a week as the Dictionary Corner guest on the UK game show Countdown, shortly after which she and Johannes Radebe taught a beginner's tap class at Meadows Community Centre in Cambridge in which Queen Camilla was a participant.

In February 2024, the Advertising Standards Authority placed her on their non-compliance page for routinely posting unlabelled adverts despite previous warnings. Later that month, the BBC reported that a Get Ready With Me video she had "recently" uploaded to TikTok in which she removed her cochlear implant and spoke in her deaf accent had acquired "almost 3 million views", been "widely shared" on the platform, and been praised by the Royal National Institute for Deaf People. RTÉ reported on 15 February that Ghouri had uploaded the video to "her nearly 863k followers". Appearing on that day's Lorraine, Ghouri explained that she wanted to upload a video to that effect since leaving Love Island but had not felt ready. She then took part in a government campaign to combat loneliness, alongside Josh Patterson, Bobby Brazier, Bradley Riches, Anastasia Kingsnorth, and Bronte King.

In August 2024, Ghouri was announced as a contestant on the twenty-second series of Strictly Come Dancing, a competition where celebrities are taught ballroom dance and Latin dance styles. She was the format's second deaf contestant after previous contestant Rose Ayling-Ellis, who won her series, and the second Love Island alumnus after Zara McDermott. Her participation was announced on an interview on Kiss presented by Jordan Banjo and Perri Kiely and was praised by the National Deaf Children's Society. She received backlash from those questioning why trained dancers were allowed to compete on an amateur competition and used a subsequent social media post to state that she had "never learned or been taught" any of the programme's styles. Her series was the first to insist on training sessions being supervised following allegations levelled at both Pernice and McDermott's partner Graziano Di Prima. She was partnered with Aljaž Škorjanec during the series' launch show.