Wikipedia:Articles for deletion/Bev (company) (2nd nomination)

Bev (company)

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Fails NCORP; most of the coverage is devoted to the founder Alix Peaboy; the author was blocked for violating UPE policy Qivatari (talk) 07:30, 8 October 2024 (UTC)[reply]

Note: This discussion has been included in the deletion sorting lists for the following topics: Companies and California. Shellwood (talk) 10:27, 8 October 2024 (UTC)[reply]
Note: This discussion has been included in the list of Wine-related deletion discussions. WCQuidditch ☎ ✎ 10:49, 8 October 2024 (UTC)[reply]

Relisted to generate a more thorough discussion and clearer consensus.
Relisting comment: Relisting. Not eligible for Soft Deletion.
Please add new comments below this notice. Thanks, Liz ^{Read! Talk!} 06:18, 15 October 2024 (UTC)[reply]

keep - The Forbes article is a staff and with the LA Times article that is two in depth sources. SunnyScion (talk) 06:59, 15 October 2024 (UTC)[reply]

Delete Forbes and LA articles are not meeting NCORP as they are build around the founder Peabody and include lots of quotations. For instance, here is the LA so-called coverage based on citations:
Peabody aligned with charitable causes to help build community. “We set up an L.A. Service Workers Relief Fund and for one month donated 100% of our online sales to it,” she said. “We also encouraged the Bev community to donate to the initiative’s GoFundMe and matched the first $3,000 of donations. Bev’s sales grew 200% month over month during the pandemic.”

“Traditionally men buy wine in liquor stores while women buy wine in grocery stores,” she said. “Gallo is putting Bev at women’s fingertips she said.
In 2018 Alix Peabody, then 26 and an MFA student in screenwriting at USC, launched Bev canned wine company to pay off extensive medical bills. “I started with cans because it’s hard to create brand recognition around a bottled product,” she said. “Once you pour it into a glass, no one can tell what you’re drinking, but cans are essentially mini-billboards for the brand.”
“When lockdown hit, we had to get creative in order to reach our consumers at home,” she said. “We built a text-to-order platform in 48 hours, launched a new website designed for increased conversion and started running ads,” she said.

2600:1700:A850:10F0:48A2:10CA:EEBA:CE97 (talk) 07:37, 15 October 2024 (UTC)[reply]

Comment- They are detailing the early history of the company which is exactly what makes the article in depth. Interviews are a natural part of that research and she is properly attributing which facts came through an interview. Here is another forbes article and there is plenty in Wikipedia:Before to say Wikipedia:NEXIST. SunnyScion (talk) 08:08, 15 October 2024 (UTC)[reply]

Merge to E. & J. Gallo Winery as parent company. The history preceding the acquisition can be covered there. BD2412 T 22:44, 15 October 2024 (UTC)[reply]

I think you meant E & J Gallo Winery. Liz ^{Read! Talk!} 23:33, 15 October 2024 (UTC)[reply]